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Posts tagged with Recipe Search

Bing keeps cooking up new recipes for vertical search

The 'verticalization' of search continues. Bing, which already serves up specialized search results for verticals including travel and shopping, is adding another niche to its portfolio: recipes.

Its new recipe results pull in data from popular recipe websites and give searchers the ability to display and filter recipe results via a recipe-specific interface. The goal, obviously, is to give consumers searching for their next home cooked meal one more reason to use Microsoft's 'decision engine'.