Posts tagged with Recognition

Marketing is failing at its top priority: Three findings from new research

In new research, Econsultancy has discovered startling ways modern marketing is failing at what should be its top priority: Recognizing customers as individuals across devices and media.

It began with a premise that won’t startle many data-weary marketers - that despite the assurances of the vendor community, achieving true customer recognition isn’t easy and isn’t happening for many companies.

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How digital can revolutionise the customer experience in travel & leisure

Spend enough time in hotels and you’ll realise that your needs are varied and many.

Unless you’re getting five-star treatment, living away from home can be a frustrating experience at the best of times. At the worst, it can be total hell.

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