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In my latest post looking at how marketers are using freelancers, I wanted to drill down on a major trend I’ve observed over the last year, an increase in demand for mobile specialists
We've seen a 94% increase in mobile development jobs posted in the year leading up to March 2012. The need for digital marketing freelancers has developed through 2012, with a quarterly growth of 24%.
Last month I revealed stats from Elance that showed how the demand for online digital marketing freelancers has soared and so, this time round, I thought I’d look at how this has become a global trend with more and more companies looking to source freelancers from across Europe and further afield.
On Elance, the US is the largest user of human cloud outsourcing, but Europeans have really embraced this way of hiring digital marketing expertise in the last year.
Hiring online freelancers for marketing roles and projects is a trend that has experienced significant growth over the last year.
We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. And, the increase from UK businesses was even greater (124%).
There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend.
In the first of a series of monthly posts, I'll look at more trends in digital marketing jobs...
Social media is now central to every savvy job seeker's armour, and recruiters are also switched on to using it to source great candidates.
For the former, it's a source of information. It allows you to get the word out about your search, collate recommendations and connections into an online CV - and build a good reputation in the process.
As a recuiter, the same applies, but in the reverse.
To many marketers, this is fairly standard - but how do consumers feel about this? Are they using social media in their job search?
More students than ever before begin university this autumn and they’re likely to graduate into a tough job market.
So what can would-be SEOers do to boost their employment chances?
A large concern that I’m hearing across the industry, certainly in the UK at least, is that there seems to be a widening gulf separating those who have digital skills and those who don't.
I think this is partly due to a lack of training investment by companies, for fear of staff leaving to rival companies later on: the online sector has a reputation for notoriously high staff churn.
Last week on our Twitter travels we stumbled across this innovative, and quite frankly brilliant, job advertisement.
Now admittedly, using social media to advertise a role is hardly radical.
However, the way in which it was used by both the employer (Poke), and potential employees, was a marvel to behold.
Is a recession a good time to be an entrepreneur? Has it changed the economics of starting a business?
Silicon Valley veteran Guy Kawasaki believes the answer to both is "yes".