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Posts tagged with Red Bull Stratos

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10 very cool examples of experiential marketing

Experiential marketing, what is it good for?

The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.

If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more effective than just showing them a Facebook ad or something.

Occasionally the line blurs between experiential marketing and a straightforward PR stunt, but I’m not here to waste time quibbling over definitions.

This post was inspired by a new Vans project that's opening in Central London at the beginning of August as a celebration of art, skateboarding, BMX and street culture.


Simplifying content marketing confusion

Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion.

Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO.

So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came up with this advice.