tag:econsultancy.com,2008:/blog/tags/red-bull Posts tagged with "Red Bull" from the Econsultancy blog 2015-01-08T15:14:42+00:00 tag:econsultancy.com,2008:BlogPost/65951 2015-01-08T15:14:42+00:00 2015-01-08T15:14:42+00:00 10 best branded Instagram videos from December 2014 Christopher Ratcliff <p><strong>There’s even less Christmas cheer in this collection of Instagram videos from December than there was in our <a href="https://econsultancy.com/blog/65938-17-best-branded-vines-from-december-2014/">monthly Vine round-up</a>.</strong></p> <p>In fact there’s only one festive themed example here, with New Year’s Eve providing much more inspiration.</p><p><a href="https://econsultancy.com/blog/65951-10-best-branded-instagram-videos-from-december-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65949 2015-01-08T10:10:00+00:00 2015-01-08T10:10:00+00:00 12 terrific Tumblrs for brand inspiration Christopher Ratcliff <p><strong>A few weeks ago, I said goodbye to my 34 year-old self with the last high-five I’ll ever be legally allowed to give, and begrudgingly shook the age of 35 by the hand with a firm and mature grip.</strong></p> <p>It was a defining moment that also saw me exit the average user age of some of my favourite social networks (although for Snapchat I was already 15 years too late).</p><p><a href="https://econsultancy.com/blog/65949-12-terrific-tumblrs-for-brand-inspiration/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65938 2015-01-06T15:08:00+00:00 2015-01-06T15:08:00+00:00 17 best branded Vines from December 2014 Christopher Ratcliff <p><strong>Against all expectations, not all of these branded Vines from December are actually Christmas related.</strong></p> <p>In fact five of them are stoically unfestive, however they are also too good not to highlight, so I’ll present them first before hurling the remaining 12 Vines of Christmas down your chimney.</p><p><a href="https://econsultancy.com/blog/65938-17-best-branded-vines-from-december-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65561 2014-10-08T14:15:00+01:00 2014-10-08T14:15:00+01:00 14 best branded Instagram videos from September 2014 Christopher Ratcliff <p><strong>What are we to expect this month from branded efforts on the foremost social video network?</strong></p> <p>I really hope Vine didn’t hear me say that… Anyway, what do we have this month?</p> <p>We have excellent Instagram videos from brands as varied as LEGO, GoPro and National Geographic, covering a range of topics from the coming of autumn, the ubiquitous nature of extreme sports and rocking and rolling all niiiiiiiiiiiggggghht!</p> <p>For even more economically delivered branded marvels, check out <a href="https://econsultancy.com/blog/65392-14-best-branded-instagram-videos-from-august-2014">last month’s Instagram video round-up</a>.</p><p><a href="https://econsultancy.com/blog/65561-14-best-branded-instagram-videos-from-september-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65515 2014-09-29T15:50:00+01:00 2014-09-29T15:50:00+01:00 25 most thrilling branded Vines and Instagram videos of all time Christopher Ratcliff <p><strong>Here is our tribute to the most wildly exhilarating, hair-raising, knee-weakening mini advertorial marvels you can watch in less than six or 15 seconds.</strong></p> <p>Think this list will be dominated by GoPro and Red Bull? Well yes obviously a few of them will be by those <a href="https://econsultancy.com/blog/65416-red-bull-vs-gopro-taking-content-marketing-to-the-extreme">titans of extreme content marketing</a>, but you’ll be surprised at how many other brands are getting in on the danger-courting game.</p> <p>It’s pretty obvious why footage of daredevil escapades work so well on social, dangerous stunts and high adventure speak to our very basic desire to be gripped from the safety of our small screens, and these videos are some of quickest to pick up velocity across channels.</p> <p>Plus with advancements in hardware, especially thanks to GoPro itself, it’s now possible to capture events from angles never dreamt of before.</p> <p>Climb inside the helmet of a deep-sea diver, cling to the end of a skateboard as it does a 360-degree flip, jump out of a balloon hovering above the stratosphere. All is possible now and the only limit is human endurance.</p> <p>If you want some killer advice on how to improve your own social video efforts then check out these best practice guides: <a href="https://econsultancy.com/blog/65172-how-brands-can-be-brilliant-at-vine">how brands can be brilliant at Vine</a> and <a href="https://econsultancy.com/blog/65150-how-brands-can-be-brilliant-at-instagram-video">how brands can be brilliant at Instagram video</a>.</p> <p>In the meantime, here’s some compelling inspiration…</p> <p><a href="https://econsultancy.com/blog/65515-25-most-thrilling-branded-vines-and-instagram-videos-of-all-time/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65416 2014-09-08T14:45:00+01:00 2014-09-08T14:45:00+01:00 Red Bull vs GoPro: taking content marketing to the extreme Christopher Ratcliff <p><strong>It’s the big one. The bout to beat them all: ‘The Rumble in the Jungle’. ‘The Thrilla in Manila’. ‘The Brawl for it All’… These will all seem like mere ‘Fisticuffs in Magaluf’ when this contest is over. </strong></p> <p>In the red corner, unsurprisingly… Red Bull, with its commitment to broadcasting the most extreme of escapades to a worldwide audience, including a whopping 3.7m YouTube subscribers and a high concept strategy of putting thrills and spills before energy drink sales.</p> <p>In the blue corner, strapped head-to-toe in tiny cameras so viewers can witness every single punch in glorious high definition clarity… GoPro, with its intimidating dominance of social video, constant gracing of the top ten biggest brands on YouTube and an effortless ability to marry its products perfectly with its content.</p> <p>Two giant brands. One arena that can barely contain them both and one glorious winner, turkey-trotting over the shattered bones of its crushed opponent. </p> <p>I am but the lowly referee, cowering to avoid the blows, but too fascinated to look away. So let’s take a glance at these titans in the content marketing and social worlds and see which will be crowned the ultimate champion.</p> <p>Ding ding…</p><p><a href="https://econsultancy.com/blog/65416-red-bull-vs-gopro-taking-content-marketing-to-the-extreme/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65395 2014-09-02T15:01:00+01:00 2014-09-02T15:01:00+01:00 What is experiential marketing and why do you need it? Christopher Ratcliff <p><strong>Just when you think you’ve gotten to grips with every new phrase or buzzword in the world of digital marketing, another comes along to make you go “uhhhhhh...?”</strong></p> <p>During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. </p> <p>Today I’ll be looking at experiential marketing. A phrase I have repeatedly spell-checked more than any other. But first, some clarification is needed…</p><p><a href="https://econsultancy.com/blog/65395-what-is-experiential-marketing-and-why-do-you-need-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65392 2014-09-02T13:42:00+01:00 2014-09-02T13:42:00+01:00 14 best branded Instagram videos from August 2014 Christopher Ratcliff <p><strong>This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.</strong></p> <p>Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: <a href="https://econsultancy.com/blog/65375-instagram-s-hyperlapse-a-new-social-video-toy-for-brands#i.1iuztbw1504fas">Instagram’s Hyperlapse: social video toy for brands</a>. </p> <p>It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.</p> <p>In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…</p><p><a href="https://econsultancy.com/blog/65392-14-best-branded-instagram-videos-from-august-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65319 2014-08-15T10:42:00+01:00 2014-08-15T10:42:00+01:00 15 of the best branded Vines from July 2014 Christopher Ratcliff <p><strong>Let’s all pretend we’re not halfway into August already and instead rewind back to the last few days of July with its less inclement weather, rabid excitement for the upcoming Commonwealth Games and the promise of an ‘on-time’ round-up of the best branded Vines of the month.</strong></p> <p>Here’s our genuine excuse for its tardiness. I was on honeymoon and David Moth forgot to do it in my absence.  </p> <p>Hmmm... sometimes you can be transparent merely by omission. Anyway, on with the compact cavalcade of content!</p><p><a href="https://econsultancy.com/blog/65319-15-of-the-best-branded-vines-from-july-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65236 2014-07-25T12:06:00+01:00 2014-07-25T12:06:00+01:00 Native advertising: The emperor's new clothes? Ben Davis <p><strong>Great native advertising cannot be automated.</strong></p> <p>To think about selling on a CPM basis and defining native advertising as simply a question of format, rather than content, is wrong.</p> <p>The value of a native ad campaign resides in the quality of the content, therefore the engagement with the piece - and that's more than just a click, it's time on page and a share count (and potentially an associated action).</p> <p>At the IAB Content Conference, I listened to a number of speakers with interesting angles on native advertising.</p> <p>Here I'll share <a href="http://uk.linkedin.com/pub/dir/Nick/Bradley">Nick Bradley</a>'s (Northern &amp; Shell) healthily sceptical view of native, including (more positively) some examples of native advertising done well.</p> <p><em>For a full intro to native advertising see the new Econsultancy report, <a href="https://econsultancy.com/reports/native-advertising-report">Native Advertising: What it means for brands and publishers</a>.</em></p><p><a href="https://econsultancy.com/blog/65236-native-advertising-the-emperor-s-new-clothes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64848 2014-05-15T11:16:00+01:00 2014-05-15T11:16:00+01:00 Content marketing, social media and the artist: can brands be the new patrons? Ben Davis <p><strong>The imaginero (maker of images) has always found it tricky to make a living.</strong></p> <p>Even painters we now regard as masters died without fortune and sometimes in poverty. Painting was a trade. It paid as such.</p> <p>Of course, when means for mass reproduction came along, artists or their gallerists could distribute works that would meet public approval and this made some very rich. But even then, many of the best suffered a lifetime of penury if their works didn’t conform to the tastes of their time.</p> <p>Fast forward and the emergence of the commercial internet has meant artists can promote themselves. The din is greater than ever and it’s hard for artists to get heard.</p> <p>However, commerce, the internet, increase in media consumption and social media specifically make for greater demand than ever for visual design. As web design gets both more commonplace and more sophisticated, companies seek to differentiate themselves with better branding, advertising and <a href="https://econsultancy.com/blog/64434-16-content-marketing-examples-that-hit-the-sweet-spot">content marketing</a>.</p> <p>And perhaps brands are getting serious about patronising new artists?</p> <p>Whatever time an artist lives in, patronage has always been the surest way to security. Whether of the King of Spain or Charles Saatchi or Debenhams.</p> <p>Yep, Debenhams.</p><p><a href="https://econsultancy.com/blog/64848-content-marketing-social-media-and-the-artist-can-brands-be-the-new-patrons/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64783 2014-05-01T15:18:00+01:00 2014-05-01T15:18:00+01:00 12 of the best Instagram videos of April 2014 Christopher Ratcliff <p><strong>Here are some of the finest branded Instagram videos from April 2014. </strong></p> <p>Taking in everything from massive corporations playing it low-key, to hair-raising and largely irresponsible stunts to free ice cream giveaways.</p> <p>It’s a varied carnival of ingenious mini marvels.</p><p><a href="https://econsultancy.com/blog/64783-12-of-the-best-instagram-videos-of-april-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63832 2013-11-19T15:04:00+00:00 2013-11-19T15:04:00+00:00 YouTube strategy for brands: 10 of the best Christopher Ratcliff <p><strong>Only 74 of the top 5,000 YouTube channels are from brands.</strong></p> <p>This research comes from Touchstorm’s latest study, <a href="http://www.touchstorm.com/touchstorm-video-index/">The Touchstorm Video Index</a>, covering Q3 2013 and concentrating on the 'YouTube 5,000', an elite group of channels with at least 43m views each.</p> <p>Of those 5,000 channels, only 2% are owned by brands. That means there are 4,926 teenagers with webcams, older people with camcorders, vloggers with flipcams, bedroom animators with smartphones and various other fashionistas, musicians, close-up magicians, action figure critics and amateur film-makers who are completely dominating the platform and squeezing out the big companies.</p> <p>What can brands do about this? Is there any hope for them?</p> <p>Here are some key findings from the report, along with our own insight, ideas for strategy and a look at the brands who are using YouTube successfully.</p><p><a href="https://econsultancy.com/blog/63832-youtube-strategy-for-brands-10-of-the-best/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63827 2013-11-19T13:06:00+00:00 2013-11-19T13:06:00+00:00 Four brands taking content marketing to the next level Ben Davis <p><strong>Content marketing has only a loose definition; some think of it as informational content added to a website to improve search ranking, others see it as a way to drive traffic to a website from social.</strong></p> <p>Going a little further, many brands select a content niche that often has little direct relation to their products. Creating content like this often isn’t enough; at this stage, content marketing moves into sponsorship, patronage, charity, brand association and media ownership on a scale most brands only dream of.</p> <p>So who is taking content to the next level, and what scale are we talking about?</p> <p><a href="https://econsultancy.com/blog/63827-four-brands-taking-content-marketing-to-the-next-level/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63686 2013-10-29T16:27:00+00:00 2013-10-29T16:27:00+00:00 So you have a mobile site. What happens next? Christopher Ratcliff <p><strong>57% of users won’t recommend a business if they have a bad mobile site, a simple statistic that speaks volumes about the current landscape in mobile commerce.</strong></p> <p>Global mobile web usage is increasing exponentially and most businesses know they need a mobile strategy.</p> <p>Building a mobile-friendly website is just the first step. What happens after that? </p> <p>At <a href="http://www.distilled.net/events/searchlove-london/">Searchlove</a> this morning, Distilled’s digital marketing consultant Bridget Randolph provided her own insight and guidance.</p><p><a href="https://econsultancy.com/blog/63686-so-you-have-a-mobile-site-what-happens-next/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62178 2013-02-21T10:24:00+00:00 2013-02-21T10:24:00+00:00 How Red Bull uses Facebook, Twitter, Pinterest and Google+ David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/9285/social_icons-blog-third.jpeg" alt="" width="200" height="135">Red Bull is a great example of a brand built almost entirely on social media, with some mind-blowing <a href="http://econsultancy.com/uk/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jump">PR stunts</a> thrown in for good measure.</strong></p> <p>Therefore it’s a great case study for our series looking at how different brands use the big four social networks.</p> <p>We’ve previously examined how <a href="http://econsultancy.com/uk/blog/61827-how-walmart-uses-pinterest-facebook-twitter-and-google">Walmart</a>, <a href="http://econsultancy.com/uk/blog/62038-how-asos-uses-facebook-twitter-pinterest-and-google">ASOS</a> and <a href="http://econsultancy.com/uk/blog/62119-how-john-lewis-uses-pinterest-facebook-twitter-and-google">John Lewis</a> use social, with Google+ generally proving to be the weak relation compared to Facebook, Twitter and <a href="http://econsultancy.com/uk/reports/pinterest-for-business-a-best-practice-guide">Pinterest</a>.</p> <p>But does the same prove to be true for Red Bull?</p><p><a href="https://econsultancy.com/blog/62178-how-red-bull-uses-facebook-twitter-pinterest-and-google/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10897 2012-10-16T11:48:00+01:00 2012-10-16T11:48:00+01:00 Five content marketing lessons from the Red Bull Stratos jump Andrew Warren-Payne <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/4572/red-bull-stratos-logo-blog-thumb.png" alt="" width="100" height="99">Sunday saw Felix Baumgartner pass the speed of sound as he broke a 52-year-old record for the highest recorded parachute jump. </strong></p> <p>While the act in itself was highly impressive, of interest to marketers was the way Red Bull achieved major exposure for its brand through this feat, making the headlines internationally and having eight million people watch the jump live. </p> <p>The jump was not simply good PR, but something more. It was great content marketing, something that will become increasingly important, according to the recent Econsultancy/<a href="http://www.outbrain.com">Outbrain</a> <a href="http://econsultancy.com/reports/content-marketing-survey-report">Content Marketing Survey Report</a>.</p> <p>Here are some lessons we can take away from the jump.</p><p><a href="https://econsultancy.com/blog/10897-five-content-marketing-lessons-from-the-red-bull-stratos-jump/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9163 2012-02-29T12:26:45+00:00 2012-02-29T12:26:45+00:00 Facebook-based football game sells players physical Nike kit David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/6376/We_R_logo.gif" alt="" width="74" height="71">The makers of Facebook football game I AM PLAYR are offering fans physical Nike merchandise for its fictional club River Park FC.</strong></p> <p>The freemium game’s primary income comes from selling virtual goods including Nike branded football boots and cans of Red Bull, but it sees the physical goods as a useful marketing tool as well as a secondary revenue stream.</p> <p>Users can buy official Nike shirts and scarves from the game’s f-commerce site, powered by Zibaba, for £34.99 and £9.99 respectively.</p><p><a href="https://econsultancy.com/blog/9163-facebook-football-game-gets-physical-by-selling-real-nike-branded-kit/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/5883 2010-05-11T14:05:00+01:00 2010-05-11T14:05:00+01:00 Marketers love Promoted Tweets, but why wouldn't they? Patricio Robles <p><strong><img style="float: left;" src="http://farm3.static.flickr.com/2039/2511539541_b8c0356486_t.jpg" alt="" width="65" height="100">After years of speculation, Twitter recently <a href="http://econsultancy.com/blog/5739-twitter-set-to-launch-its-version-of-adwords">launched</a> an advertising platform of its own. After nearly two months in the wild, some of the marketers who jumped on board to use it first are speaking out.</strong></p><p>What they're saying is not entirely surprising: Promoted Tweets <a href="http://www.adweek.com/aw/content_display/news/digital/e3ieedb56d6b7d314959cf1d60e8c871901">are wonderful</a>.</p><p><a href="https://econsultancy.com/blog/5883-marketers-love-promoted-tweets-but-why-wouldn-t-they/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/4061 2009-06-19T18:44:00+01:00 2009-06-19T18:44:00+01:00 Q&A: Jim Stengel on purpose driven brands and the state of marketing today Meghan Keane <p><strong> <img style="float: right;" src="http://adinnovator.typepad.com/ad_innovator/bw_uploads/JimStengel.jpg" alt="" width="180" height="135">Jim Stengel spent seven years as the global marketing officer at Procter &amp; Gamble and is largely credited for transforming P&amp;G into one of the most admired brand-building companies in the world. He is now president of Jim Stengel, LLC, a think tank and a consultancy that focuses on proprietary research and ways to drive business growth in the current economy. He is also a director of the Motorola Corporation and serves on the Board of Advisors for MarketShare Partners, a marketing analytics firm.</strong></p> <p>His new book 'Packaged Good', which is set to come out next year, examines the role that purpose driven marketing plays in growing market share for brands. </p> <p>This week, he was appointed as an adjunct marketing professor at UCLA's Anderson School of Management. Starting next January, he will teach brand marketing to graduate students at the university. </p><p>Econsultancy caught up with the marketing guru to see what his plans are at UCLA and what role purpose driven marketing can play in a downturn. </p><p><a href="https://econsultancy.com/blog/4061-qa-jim-stengel-on/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>