Posts tagged with Red Bull

10 best branded Instagram videos from December 2014

There’s even less Christmas cheer in this collection of Instagram videos from December than there was in our monthly Vine round-up.

In fact there’s only one festive themed example here, with New Year’s Eve providing much more inspiration.

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12 terrific Tumblrs for brand inspiration

A few weeks ago, I said goodbye to my 34 year-old self with the last high-five I’ll ever be legally allowed to give, and begrudgingly shook the age of 35 by the hand with a firm and mature grip.

It was a defining moment that also saw me exit the average user age of some of my favourite social networks (although for Snapchat I was already 15 years too late).

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17 best branded Vines from December 2014

Against all expectations, not all of these branded Vines from December are actually Christmas related.

In fact five of them are stoically unfestive, however they are also too good not to highlight, so I’ll present them first before hurling the remaining 12 Vines of Christmas down your chimney.

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14 best branded Instagram videos from September 2014

What are we to expect this month from branded efforts on the foremost social video network?

I really hope Vine didn’t hear me say that… Anyway, what do we have this month?

We have excellent Instagram videos from brands as varied as LEGO, GoPro and National Geographic, covering a range of topics from the coming of autumn, the ubiquitous nature of extreme sports and rocking and rolling all niiiiiiiiiiiggggghht!

For even more economically delivered branded marvels, check out last month’s Instagram video round-up.

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25 most thrilling branded Vines and Instagram videos of all time

Here is our tribute to the most wildly exhilarating, hair-raising, knee-weakening mini advertorial marvels you can watch in less than six or 15 seconds.

Think this list will be dominated by GoPro and Red Bull? Well yes obviously a few of them will be by those titans of extreme content marketing, but you’ll be surprised at how many other brands are getting in on the danger-courting game.

It’s pretty obvious why footage of daredevil escapades work so well on social, dangerous stunts and high adventure speak to our very basic desire to be gripped from the safety of our small screens, and these videos are some of quickest to pick up velocity across channels.

Plus with advancements in hardware, especially thanks to GoPro itself, it’s now possible to capture events from angles never dreamt of before.

Climb inside the helmet of a deep-sea diver, cling to the end of a skateboard as it does a 360-degree flip, jump out of a balloon hovering above the stratosphere. All is possible now and the only limit is human endurance.

If you want some killer advice on how to improve your own social video efforts then check out these best practice guides: how brands can be brilliant at Vine and how brands can be brilliant at Instagram video.

In the meantime, here’s some compelling inspiration…

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Red Bull vs GoPro: taking content marketing to the extreme

It’s the big one. The bout to beat them all: ‘The Rumble in the Jungle’. ‘The Thrilla in Manila’. ‘The Brawl for it All’… These will all seem like mere ‘Fisticuffs in Magaluf’ when this contest is over. 

In the red corner, unsurprisingly… Red Bull, with its commitment to broadcasting the most extreme of escapades to a worldwide audience, including a whopping 3.7m YouTube subscribers and a high concept strategy of putting thrills and spills before energy drink sales.

In the blue corner, strapped head-to-toe in tiny cameras so viewers can witness every single punch in glorious high definition clarity… GoPro, with its intimidating dominance of social video, constant gracing of the top ten biggest brands on YouTube and an effortless ability to marry its products perfectly with its content.

Two giant brands. One arena that can barely contain them both and one glorious winner, turkey-trotting over the shattered bones of its crushed opponent. 

I am but the lowly referee, cowering to avoid the blows, but too fascinated to look away. So let’s take a glance at these titans in the content marketing and social worlds and see which will be crowned the ultimate champion.

Ding ding…

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What is experiential marketing and why do you need it?

Just when you think you’ve gotten to grips with every new phrase or buzzword in the world of digital marketing, another comes along to make you go “uhhhhhh...?”

During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. 

Today I’ll be looking at experiential marketing. A phrase I have repeatedly spell-checked more than any other. But first, some clarification is needed…

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econsultancy

14 best branded Instagram videos from August 2014

This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.

Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands

It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.

In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…

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15 of the best branded Vines from July 2014

Let’s all pretend we’re not halfway into August already and instead rewind back to the last few days of July with its less inclement weather, rabid excitement for the upcoming Commonwealth Games and the promise of an ‘on-time’ round-up of the best branded Vines of the month.

Here’s our genuine excuse for its tardiness. I was on honeymoon and David Moth forgot to do it in my absence.  

Hmmm... sometimes you can be transparent merely by omission. Anyway, on with the compact cavalcade of content!

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emperor

Native advertising: The emperor's new clothes?

Great native advertising cannot be automated.

To think about selling on a CPM basis and defining native advertising as simply a question of format, rather than content, is wrong.

The value of a native ad campaign resides in the quality of the content, therefore the engagement with the piece - and that's more than just a click, it's time on page and a share count (and potentially an associated action).

At the IAB Content Conference, I listened to a number of speakers with interesting angles on native advertising.

Here I'll share Nick Bradley's (Northern & Shell) healthily sceptical view of native, including (more positively) some examples of native advertising done well.

For a full intro to native advertising see the new Econsultancy report, Native Advertising: What it means for brands and publishers.

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courbet's desperate man

Content marketing, social media and the artist: can brands be the new patrons?

The imaginero (maker of images) has always found it tricky to make a living.

Even painters we now regard as masters died without fortune and sometimes in poverty. Painting was a trade. It paid as such.

Of course, when means for mass reproduction came along, artists or their gallerists could distribute works that would meet public approval and this made some very rich. But even then, many of the best suffered a lifetime of penury if their works didn’t conform to the tastes of their time.

Fast forward and the emergence of the commercial internet has meant artists can promote themselves. The din is greater than ever and it’s hard for artists to get heard.

However, commerce, the internet, increase in media consumption and social media specifically make for greater demand than ever for visual design. As web design gets both more commonplace and more sophisticated, companies seek to differentiate themselves with better branding, advertising and content marketing.

And perhaps brands are getting serious about patronising new artists?

Whatever time an artist lives in, patronage has always been the surest way to security. Whether of the King of Spain or Charles Saatchi or Debenhams.

Yep, Debenhams.

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12 of the best Instagram videos of April 2014

Here are some of the finest branded Instagram videos from April 2014. 

Taking in everything from massive corporations playing it low-key, to hair-raising and largely irresponsible stunts to free ice cream giveaways.

It’s a varied carnival of ingenious mini marvels.

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