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Motoring website Auto Trader has recently launched a new version of its site in beta, updating the technology behind the site and introducing a more modern design.
The Auto Trader mobile website was impressive when I reviewed it recently, so I've decided to have a closer look at the new desktop site. It's a pretty big site, so I've confined my review to a used car search...
Redesigning websites is always a challenge. On the one hand you want to improve things and innovate. But on the other it’s a case of ‘why reinvent the wheel?’.
Why indeed? But even wheels should have their own identity. In some cases the idea of doing what works best isn’t executed with distinction.
Mirroring usability and functionality is one thing, but copying the look and feel from another website is not particularly big or clever. Especially when that website is one of the world’s larger media sites.
You be the judge...
Broadband service provider Be Broadband has just launched a brand new version of its website, and it's not proving to be too popular with customers so far.
The company, to its credit, has admitted as much on its Twitter account: 'We get the gist of the feedback; our new website is live and you don’t like the look of it. We’ll listen and learn over the next few days.'
Here's the lovely new homepage:
Insurance firm Hiscox recently relaunched its UK website, as part of a strategy to improve the company's online performance.
I've been talking to Hiscox's head of online and customer experience Mike Beddington, as well as UK web manager Stephen Rumbelow, about the revamped Hiscox site, and the challenges of selling financial products and services online...
The Daily Express, which bills itself as 'the world's greatest newspaper' has launched a new beta version of its website today with a new homepage layout.
Users are currently directed to the new version, while giving readers the option of using the original site, which provides an opportunity to compare the two...
Book retailer Borders has just redesigned its UK website, less than a year after last relaunching, and has also introduced a new range of eBooks.
There are some improvements, including new look product pages, more products displayed above the fold and clearer calls to action throughout the site.
There are a couple of issues on the site which hamper the user experience though...
Travel search engine Travelocity has redesigned the homepage on the .com version of the site, aiming to provide more inspiration for users with more deal and offers.
According to Travelocity, the aim was to achieve a balance between a simple page design and providing ideas for customers who may arrive at the site without a fixed destination in mind. I've been talking a look at the redesign...
At some point, when you start a new business you come face to face with an interesting question: what the heck are we doing?
Chances are you had some idea of what you were doing before you started on your journey. You saw a problem. You thought you had a brilliant solution. You know the story.
Lastminute.com recently launched a new version of its website in the UK and France, with new sites for the rest of Europe to follow.
I've been talking to Lastminute.com's head of customer experience Leah Russell about the thinking behind the new site, and the challenges of providing a usable website for different markets across Europe.
Retailer Toys R Us has just launched a revamped version of its website, with the stated aim of making the site more intuitive and easy to navigate for users.
The company, which also claims to have been the first national retailer to launch an e-commerce site back in 1996, has announced the fourth version of the site using the hybris e-commerce platform. So has it improved the user experience for shoppers?
Travel comparison company lastminute.com has opted for a low key launch of its revamped website, giving users the chance to use the new version and give feedback.
The redesigned version of lastminute devotes more space to providing holiday ideas and showing the latest deals on offer, so the search box is less prominent than before. The old version is still running alongside the new one, which gives me a chance to compare the two.