Posts tagged with Red Eye

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Seven inspirational email marketing case studies from The Digitals

One of the best ways of improving your digital marketing skills is to try and learn from the best.

That’s why awards season is always a fruitful time at Econsultancy, as we receive loads of entries detailing inspirational case studies from a massive range of companies.

Applications for The Digitals 2014 are currently rolling in, and to give you inspiration for your own entry I’ve rounded up some of the best email marketing case studies we received in 2013.

And to find out more about how you can get involved, read my post on 10 tips for writing a stand out awards entry for The Digitals...

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59% of businesses say conversion rate optimisation is crucial to their digital strategy

Three out of five businesses (59%) believe that conversion rate optimisation is crucial to their overall digital marketing strategy, according to a new report from Econsultancy and RedEye.

A further 40% of respondents consider CRO to be ‘important’ (31%) or ‘quite important’ (9%). In contrast, only 1% of businesses believe that CRO is ‘not important’.

This highlights the growing focus on CRO in an increasingly competitive online marketplace, fuelled in part by more advanced targeting and personalisation technologies.

The findings come from the fifth annual Conversion Rate Optimization Report which is based on a survey of almost 1,000 client-side and agency digital marketers.

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The contradiction of email at the heart of online marketing

Online Marketers spend huge sums on paid-for media, much of it driving orders from existing customers who also reside on the organisations email list.

There are enormous gains to be made by from investing in CRM via email for the long term.

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2009: the year online business got serious about conversion

The findings of the Econsultancy and RedEye Conversion Report have intensified my belief that those working in the world of e-commerce will remember 2009 as the year when many companies finally got to grips with measuring website activity and optimising. 

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Q&A: Mark Patron of RedEye on integrated marketing

Mark Patron of RedEyeMark Patron has more than 20 years of experience in data-driven marketing, formerly as the MD of Claritas (now Acxiom) and, since 2006, as the CEO of RedEye International.

I've been talking to Mark about integrated digital marketing and the latest possibilities for behaviourally triggered email...

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