Posts tagged with Referrers

Twitter drives more traffic than you think: report

Twitter may not have as many users as Facebook, but when it comes to social sharing, it is arguably the king for many publishers. 

And for good reason: Twitter's structure makes it the perfect platform for sharing links.

But are publishers using Twitter to drive traffic to their websites underestimating just how much traffic the social media hub is generating? According to social analytics provider awe.sm, the answer to that question is 'yes!'.

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Click on a Google result? Get in line for your class action settlement!

As I recently wrote, technology companies are an increasingly juicy target for class action attorneys. And one of the juciest targets, for obvious reasons, is Google.

The latest legal assault the world's iconic search engine will have to defend against is the charge that its inclusion of search queries in its query strings is a violation of the "the privacy rights of millions of Americans."

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Will encrypted search dent analytics?

Imagine not being able to track traffic that was referred to your website. Think the day will never come? Think again.

Last week, Google unveiled a beta of a new SSL-encrypted version of its search engine called Google with SSL. The pitch to consumers: "a more secure and private search experience."

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Google + AJAX = bad news for third-party analytics providers

In my opinion, being able to track how people are finding your website through search engines is one of the most important data points available to business owners and marketers.

After all, since SEO can make or break a website, knowing which search terms are producing organic traffic is crucial to evaluating your SEO success and analyzing what you can do better.

But a new change that Google is testing makes it impossible to track this data if you use a third-party analytics provider.

3 comments