Posts tagged with Registration

Borders redesigns UK site

Book retailer Borders has just redesigned its UK website, less than a year after last relaunching, and has also introduced a new range of eBooks. 

There are some improvements, including new look product pages, more products displayed above the fold and clearer calls to action throughout the site.

There are a couple of issues on the site which hamper the user experience though...

1 comment

Site review: Epiqfashion.com

Epiqfashion.com is a website that has been launched to provide an outlet for suppliers to the now defunct Principles chain to sell the stock left over, which is estimated to be worth £5m.

This is a good way of dealing with all of this stock, but having had a look at the website, the execution could have been better. Here are a few suggested improvements...

5 comments

Site review: Quizclothing.co.uk

Glasgow based clothing retailer Quiz starting selling online in 2005, and has recently launched a completely redesigned version of its website.

According to Lost Ferret, the company behind the redesign, results are promising so far, with a doubling of conversion rates over the past month.

I've been having a closer look at the Quiz website from a user experience perspective...

Quiz clothing

8 comments

Ten things Laura Ashley can do better online

Laura Ashley's website does have some good points, but having used it this week while searching for furniture, I think there are a few areas which could be improved upon.

I've come up with ten suggestions that would improve the usability of the Laura Ashley website...

10 comments

What is the best way to handle e-commerce registration?

Having looked at whether some of the UK's most popular online retailers are still making customers register before they checkout a couple of weeks ago,  I'm now going to look at the different options for dealing with the issue.

While I'm not in favour of sites making registration compulsory before entering the checkout, user registration does have its advantages; retailers can use the information to customise future emails, while from the customer’s point of view, logging in to the site avoids having to type in all their delivery and payment details again, making subsequent purchases smoother.

So what is the best way for e-tailers to deal with registration? I've been looking at a few different approaches to the issue...

7 comments

Site review: WHSmith Entertainment

WHSmith last week launched a stand-alone website, selling DVDs and CDs, as well as its range of electronics and computing online, leaving everything else to be sold on WHSmith.co.uk. 

The move also reflects the retailer's strategy of reducing its presence in entertainment offline. Sales in this category had fallen by 18% in the year to July 2008 and it has been removing such products from its stores.

I've been having a look at the new site...

WHSmith Entertainment

4 comments