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Posts tagged with Reid Hoffman

How much of an advantage is big data?

'Big data' has become a big buzzword in the tech community over the past year, and for good reason: technology has made it possible for companies to collect massive amounts of information and analyze it in ways that were never before possible.

To Reid Hoffman, the founder of LinkedIn, big data is so important that it can provide a significant competitive advantage. How significant a competitive advantage? Hoffman believes big data gives a big edge to a company that produces big skepticism: Groupon.