Posts tagged with Relaunch

Why so many website relaunches fail (but shouldn’t have)

Website relaunches fail.

Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.

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Marks & Spencer Homepage

Where did the Marks & Spencer website relaunch go wrong?

When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention.

The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% drop in sales and resulting share price dip on the launch of its new website.

The new site comprised a smart redesign coupled with a platform shift from Amazon’s services to its own.

There have been many documented cases of website usability causing a huge impact to revenue (the $300m button being the most famous) so I wondered whether this too was one such example or whether more cynically perhaps, the City had been handed an unfortunate scapegoat. 

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Fenwick: 10 tips for a potential ecommerce giant

Why would a department store close its online store while building a new one?

And, having done that, what should the company do to make sure the relaunch maximises the opportunity?

Here are 10 suggestions for one particular retailer doing exactly that.

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BOOKSetc: site review

Following in the footsteps of Zavvi and Woolworths, BOOKSetc has emerged from administration as a web-only business, with a new version of the site launched this week. 

The BOOKSetc brand name, as well as the database of customers from Borders UK, have been purchased by Capital Ideas Retail Ltd, which already has two other e-commerce sites. 

I have been reviewing the site, but it has crashed this morning under the weight of what it calls 'overwhelming traffic', which suggests that the site wasn't fully prepared for the launch.  Here's my review so far...


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The New Statesman vs The Guardian - spot the difference

Spot the difference: The New Statesman and The GuardianRedesigning websites is always a challenge. On the one hand you want to improve things and innovate. But on the other it’s a case of ‘why reinvent the wheel?’.

Why indeed? But even wheels should have their own identity. In some cases the idea of doing what works best isn’t executed with distinction. 

Mirroring usability and functionality is one thing, but copying the look and feel from another website is not particularly big or clever. Especially when that website is one of the world’s larger media sites.

You be the judge...

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Site review: Woolworths.co.uk

Having been one of the higher profile victims of the credit crunch, Shop Direct Group relaunched Woolworths today as an online retailer.

There is still some affection and nostalgia for the brand, so resurrecting it online seems like a smart move, but how does the Woolworths website shape up?

Woolworths hompage

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Zavvi.co.uk back from the dead

Having acquired the rights from the administrators last week, Zavvi.co.uk's new owners have wasted no time in relaunching it as a transactional website.

The rights to the brand, and its valuable database of customers' purchase histories, were acquired by The Hut Group, which hopes to hang on to at least half of the 1m Zavvi customers, though I'm not sure it has gone far enough in explaining this to customers on its website. 

Zavvi homepage

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River Island finally ditching Flash site?

FlashRiver Island is one of the only high street retailers which hasn't significantly improved its e-commerce offering over the past couple of years, and still retains an all-Flash website.

I have been wondering for a while when River Island would look to improve the site, and Paul Rouke of PRWD has a few answers after attending a Q&A with CEO Richard Bradbury last night.

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Site review: TopGear.com

TopGear.com, the sister site to the popular BBC motoring programme, has been trumpeting its relaunch with a series of viral videos seeded on sites like YouTube and Facebook.

The look of the site has been improved, while car reviews, and more blog and video content has been added. The redesigned TopGear.com also displays new and used cars from AutoTrader. This brings it into competition with sites like Autocar and Parkers, so I've been seeing how it compares.

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Ashley Friedlein talks about the new Econsultancy site

The observant among you will have realised that we launched a new website last weekend. I thought it would be a good idea to interview Econsultancy CEO Ashley Friedlein to explain more about the challenges of managing a ground-up rebuild.

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