{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Relevant Ads

UK consumers want more relevant ads but worried about cookies: stats

A majority of UK consumers (55%) would prefer to see more relevant ads served to them online, while 52% are happy to see ads as they appreciate that it allows them to access free content.

However, though 48% presumably aren't happy to see ads, just one in ten would pay for ad-free content. 

A study published by the IAB and ValueClick, based on 2,000 interviews (conducted online and offline), looks at consumer attitdudes to online ads, privacy and, of course, cookies.

Here are a few of the stats from the study...

6 comments