Posts tagged with Remarketing

In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.

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The single best way to improve your online advertising

One of the most popular topics at Econsultancy events is online advertising.

Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on programmatic buying.

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michael barber

A day in the life of... Head of Product at a behavioural marketing company

SaleCycle specialises in email and on-site remarketing (otherwise know as behavioural marketing) and the company's head of product, Michael Barber, is this week's Day in the Life interviewee.

Read on to find out what Michael has to say, and don't forget to visit the Econsultancy jobs board if you're thinking of finding a new position yourself.

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Highly targeted online ads don't work: Stanford researchers

According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.

Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."

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reiss

Q&A: Jared Field on PPC strategy at REISS

It's pleasing to have so many upper case letters in a headline.

I sent some questions to Jared Field, PPC specialist at high street fashion retailer, REISS.

It's an interesting time for the retailer, with increased numbers of stores and successful expansion into the USA.

Here's what Jared had to say about life on the PPC shop floor.

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the digitals logo

Six inspirational B2B case studies from The Digitals

It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in.

The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.

You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry we’ve rounded up some of the best B2B case studies we received in 2013.

For more advice on how to write your entry, read David Moth’s 10 tips for writing a stand out awards entry for The Digitals.

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Twitter logo

Nine intriguing internet marketing statistics we've seen this week

Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.

This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.

For more of the same download Econsultancy's Internet Statistics Compendium...

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Online purchase maze

The real reason your marketing costs are increasing

If you ask anyone in the industry what the biggest trends and challenges of the last 12 months have been you will receive a range of answers.

Chances are the answer will involve ‘not provided’ and content marketing if you are speaking to someone working in the SEO field.

If you are talking to someone with a PPC focus they will probably cite PLAs or rising CPCs.

If it’s a social guy you’re chatting to he will tell you how his channel is finally starting to deliver an ROI.

They will probably all talk about the phenomenal growth in mobile and tablet usage.

What there seems to be very little discussion about right now though is the marked increase in the amount of times potential customers visit your site before committing to a purchase.

This is partly influenced by the changes in device usage but is also symptomatic of changes in user behaviour – price comparison, voucher usage, and the convergence of offline and online worlds all contribute to this trend.

The challenge it creates is how to limit the amount of times we are paying to bring these same users back to the site, and how to pay as little as possible each time.

It’s a challenge which affects everyone working in digital and will hopefully drive more unified strategies, and make us all work closer together.

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your name here

A guide to personalised advertising online

Hello Brian. There are many ways an online ad can be personalised and targeted.

In this introduction to personalised ads online, I thought I'd order the information by marketing channel, rather than by types of targeting.

Ads can be targeted to behaviour, demographic, time and audience. Most people think of personalisation as a little more tailored than, say, device type, and more about personal information that a company has about you, be it name and age, or browsing and purchase behaviour.

Personalisation, despite implying one-to-one interaction, is often a more sophisticated automated and rules-based take on traditional segmentation of a database and delivery of a marketing message.

It can be based on information you have given to a company or on information inferred or collected with tags, or matched up with third-party data.

With marketing technology becoming more sophisticated and at the same time arguably easier to use, personalisation is an area set for prominence in marketing over the next couple of years.

CRM software allows companies to tailor web experiences to different segments of users and this redefines the purpose of a previously static web page or marketing message.

In this post though, I'm concentrating on advertising online and how it is personalised. Away we go!

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How to successfully engage customers when remarketing

In a post on this site recently, I  looked at some of the top UK ecommerce retailers and evaluated how well they implement remarketing tactics, such as cart recovery.

In doing so I signed up to an account for each of these companies, as is the norm, loaded a basket with goods, abandoned it and then waited to see what happened. 

Since carrying out that experiment I’ve been receiving marketing emails, with varying degrees of regularity, and it got me thinking. Both cart recovery emails and wider email marketing work fantastically well for retailers when properly implemented.

So why do some retailers email me almost every day, whilst others sent hardly any?

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retargeting

Retargeting: how to ensure it is useful rather than intrusive

Retargeting has earned itself a bad reputation as most people only associate it with those annoying display ads that follow you around the internet for days after you visited a website.

But in spite of its bad public image retargeting can be a very effective tool for marketers, particularly when you consider the propensity for internet users to shop around before making a purchase. In this instance it’s important for brands to stay top of mind and try to entice people back to their ecommerce store.

So to find out more about retargeting and how marketers can avoid making common mistakes, I spoke to Rakuten Marketing’s newly-appointed director of display Rakhee Jogia.

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The rise and rise of the display network

Pay-per-click has a lot of things going for it as a marketing medium. Your adverts are only displayed to people that are actively looking for your product or service, and you can determine exactly what you are willing to pay for these clicks at a keyword level.

It’s not surprising then, that a lot of paid search advertisers have in the past viewed the Display Network with a degree of scepticism. After all, your adverts aren’t displayed to people actively looking for your product, and because the clicks generated come from hundreds or even thousands of different websites, it’s difficult to tailor your bids.

For many advertisers, the Display Network is very much a poor relation, and it’s remarkable how many don’t use it all.

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