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Posts tagged with Report

Two-thirds of Australian marketers say current display ads model is broken

We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach.

Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent People-Based Advertising report either agree or strongly agree that the current model for display advertising is broken, and only 12% disagree that it is. 

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The three biggest challenges in influencer marketing

The rise of influencer marketing doesn’t seem to be slowing, and it’s easy to see why.

It is the inevitable result of content and social coming together, and many brands have already seen some impressive results from this channel. 

But with it comes a number of challenges that many marketers are struggling to overcome, as outlined in our recent report, The Rise of Influencers, in collaboration with Fashion and Beauty Monitor. 

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Five key marketing trends from Digital Shift Q1 2016

Our latest Digital Shift presentation is here, and it’s packed full of exciting predictions and marketing trends.

From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.

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What motivates influencers? Money, of course

More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand. 

This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry.

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Eight influencer marketing stats for fashion & beauty brands

Almost 60% of fashion and beauty brands have an influencer marketing strategy in place, while a further 21% plan to invest in it over the next 12 months.  

This is according to a new Fashion & Beauty Monitor report in partnership with Econsultancy, The Rise of Influencers, which explores the role influencers play in the fashion and beauty industry. 

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Travel & hospitality industry lacks data-driven marketing skills: report

Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%.

This is according to our new report, Digital Trends in the Travel and Hospitality Sector, in association with Adobe. 

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Consumers becoming more relaxed about their data: report

Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. 

This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom. 

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Three key takeaways from our Multichannel Customer Intelligence report

The humble website is still the most popular channel for collecting customer data, although data from mobile channels is seen as the most critical for achieving overall marketing success. 

This is according to our new report, Multichannel Customer Intelligence, in association with Station10, which explores how brands integrate data into their organisations and manage that data across multiple channels. 

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Only 17% of brands have the ability to fully analyse the customer journey

A new Econsultancy report in partnership with Adobe found that companies are still struggling to embrace multichannel marketing.  

We surveyed nearly 2,000 digital marketers and ecommerce professionals to find out the extent to which organisations are taking an integrated approach to marketing across different channels. 

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Technology and data are biggest barriers to APAC attribution success

Disparate tech platforms and data sources are the greatest barriers to using attribution more effectively, say 41% of marketers in the Asia Pacific region

This comes from our new report State of Marketing Attribution in Asia Pacific which is based on a survey of more than 400 APAC respondents.

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Four key findings from our Conversion Rate Optimisation report

Today sees the release of Econsultancy’s sixth Conversion Rate Optimization Report, in association with RedEye.

The report looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. 

It is based on an online survey of over 1,100 client-side and supply-side digital marketers and ecommerce professionals, the highest number of respondents in the survey’s history. 

Here are four findings from the report.... 

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Analytics budgets rise, but the skills gap remains a barrier

Budgets for digital analytics technology and consultancy services are rising, but the pace of change has led to a skills gap in many companies. 

According to Econsultancy's Measurement and Analytics Report, produced in partnership with Lynchpin, 61% of companies are increasing budgets for analytics technology, up from 35% in 2013. 

Based on a survey of 1,000 professionals, this report looks at how companies are using analytics to drive revenue, the technology used, and the challenges faced. 

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