Posts tagged with Request For Proposal

How brand marketers can improve their agency relationships

One of the key roles of brand marketers these days is to select and work with agency partners.

Yet how best to manage agency relationships is seldom discussed, leaving most client-side marketers to figure it out for themselves.

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If you're a vulcan, you can be objective.  The rest of us need to focus on communication.

Procurement: five ways to maximise communication

When you're buying, focus on opening up lines of communication, not on attemping to appear objective.

We’ve all been there, sat around a table talking to a series of vendors about how they’ll deliver our new site, or campaign, or brand.  

By the end of the day, we’ll be confused, up to our eyeballs in jargon, unable to remember quite who said what.

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Q&A: Chris O'Hara on the nuts and bolts of programmatic direct

Chris O'Hara, Co-Founder and CRO of Bionic Advertising Systems, is the author responsible for our recently published Programmatic Marketing: Beyond RTB Best Practice Guide.

Below, he answers some questions about the new programmatic direct landscape and other topics covered in the report.

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31 considerations for e-commerce wannabes

Econsultancy's E-commerce RFP (Request for Proposal) was published to help companies figure out their online retail needs before engaging agencies and e-commerce platform suppliers. The more you figure this stuff out, the less pain in the long run.

As part of the RFP we tackled end-user functionality. By this we mean the experience consumers can expect to have when they shop online. And how will you deal with the issues that tend to arise from time to time?

I have reproduced the 31 questions that you need to ask yourself, your boss, and your team, to help you work out a model for success online... 

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