Posts tagged with Research In Motion

Google is about to teach GPS companies the pain of free

Mobile navigation systems have been one of the most profitable purveyors of mobile content, with subscribers paying an average of $5 to $10 for mobile GPS access. But Google announced today that it will be launching a free turn-by-turn mobile navigation system next week. And the news ought to have navigation companies worried about their future.

Google's system will launch next week on Motorola's Droid phone and will eventually roll out to other phones, including the iPhone. Can GPS companies compete with free?

3 comments

How do you get positive feedback online? Showcase your fans

Research in Motion has had a major hurdle in the way of selling its smartphones over the past few years: it's called the iPhone. The Blackberry may have sold 6.7 million smartphones in the third quarter of last year, but that was a record quarter, and Apple shipped 6.9 million iPhones in the first quarter of its existence.

The other problem is that the iPhone has incredibly high user participation rates online. There are many more conversations about the iPhone happening on the web than the iPhone, which RIM is tring to fix.

As the Blackberry maker learned last year, 76% of consumers don’t think companies tell the truth in advertising, while 78% trust the recommendation of other consumers. According to Brian Wallace, Director of Global Digital Marketing for RIM, money spent on advertising and an appealing website was effectively wasted: “we were where our customers were not.”

1 comment

Palm proves that you can teach an old dog new tricks

Most of us tend to root for the underdog. There's something powerful in the thought that the most disadvantaged can muster up the strength to overcome a significant challenge or a more potent competitor.

Few, however, seemed to be rooting for Palm, the company that created the market for the smart phone.

0 comments

CES 2009: the 3 biggest news items

CES, the world's largest consumer technology trade show, started yesterday.

Despite the economy and speculation about the economy's impact on CES this year, CES seems to be doing alright this year and is still one of the most important technology trade shows in the world; the place where hot new consumer gadgets are launched and big announcements made.

1 comment