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The Interactive Advertising Bureau (IAB) this week released its numbers for ad spend in the US in 2016, and for the first time since the organization began tracking digital ad spend in 2004, spend on digital ads has surprassed spend on television ads.
Upstart fintech companies are disrupting established financial services players, namely large banks, but just how serious a threat are these upstarts to firms that collectively control trillions of dollars of capital?
According to a new study conducted by PricewaterhouseCoopers, which polled more than 1,300 executives, established financial services firms could lose nearly a quarter (24%) of their revenue to fintechs in the next three to five years.
Despite the fact that companies are spending tens of billions of dollars on loyalty programs every year in the US alone, a study conducted by Accenture suggests that consumers are increasingly impervious to the effects of these programs.
Storytelling is a popular marketing buzzword, and there are numerous examples demonstrating how brands that engage in storytelling derive value from the exercise.
Much of the discussion around the topic focuses on how brands tell stories at a strategic level, but according to a study conducted by Hill Holiday research division Origin, companies can profit from applying storytelling at a much more practical level too.
There is little doubt that residential rental sites such as Airbnb, VRBO and HomeAway are disrupting the multi-billion dollar hotel business.
There is still significant debate about the long-term impact of that disruption but if a new study conducted by Hitwise, a division of Connexity, is any indication, these sites are complicating hotels' online efforts.
Bad news for pharma marketers: Physicians are becoming harder to reach.
According to data from global sales and marketing firm ZS, the number of physicians who will meet with at least 70% of the pharma sales reps who request a meeting has dropped to 44%, down from 46% a year ago and 80% in 2008.
Google might be the most popular search engine in the world, but when consumers are searching for products, they're increasingly turning to Amazon first.
In fact, according to a BloomReach study conducted by Survata, over half of consumers (55%) now go to Amazon first when they're looking for a product, up from 44% in 2015.
Healthcare organizations, including pharma and medical device firms, have been clamoring to hire marketers.
Despite the clamour, salaries for healthcare marketers dipped in the past year according to Medical Marketing & Media's (MM&M) 2016 Career and Salary Survey, which polled 953 individuals employed in this role.
Facebook generated more than $17bn in revenue in 2015, primarily from its ad products.
Despite this, brands active on Facebook are overly dependent on organic reach to distribute their content on the world's largest social network.
People on social media frequently share content, even branded content.
Social sharing is great for marketers, but it's difficult to know why some posts work and others do not.
Here are a few examples of branded content in Asia-Pacific (APAC) which were shared widely and research which may explain why the posts were successful.
The logic behind retailers' aversion to collecting sales tax wasn't hard to understand: if given a choice between two retailers, one charging sales tax and one not, many consumers would probably choose the former.
According to a new report, 85% of healthcare B2B marketers have a content marketing strategy, but only 4% believe their programs are extremely effective.