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Posts tagged with Resellers


Two examples of how Google penalised resellers for duplicate content

As an identical twin, duplication is a topic close to my heart. 

Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original.

Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller and brand websites.


Local SEM: churn baby, churn

Search engine marketing is big business. But when it comes to serving small, local businesses, SEM providers in all parts of the SEM food chain appear to have some big problems.

That's according to a study conducted by Borrell Associates, which looked at SEM amongst local businesses.

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