tag:econsultancy.com,2008:/blog/tags/responsive-design Posts tagged with "responsive design" from the Econsultancy blog 2016-03-30T11:06:00+01:00 tag:econsultancy.com,2008:BlogPost/67683 2016-03-30T11:06:00+01:00 2016-03-30T11:06:00+01:00 How typography will help your responsive website stand out James Hopkins <p dir="ltr"><strong>The best responsive designs come with good, considered typography.</strong></p> <p dir="ltr">As far as I am concerned, there are two factors for great typography. The first one is personality, the second one is semantic.</p><p><a href="https://econsultancy.com/blog/67683-how-typography-will-help-your-responsive-website-stand-out/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67308 2015-12-16T11:13:00+00:00 2015-12-16T11:13:00+00:00 15 crucial web design trends for 2016 & beyond Ben Davis <p><strong>Lots of publishers reveal their annual web design trends at the end of the year.</strong></p> <p>I thought I'd be different and conduct a meta-study, bringing you what I consider to be the most cogent predictions from across the web.</p> <p>Hopefully that means this is the only trends post you'll need this year. So, put your feet up and read on, as we explore the larger trends, to the finer detail.</p><p><a href="https://econsultancy.com/blog/67308-15-crucial-web-design-trends-for-2016-beyond/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66382 2015-05-04T11:53:00+01:00 2015-05-04T11:53:00+01:00 How Fortnum & Mason increased mobile conversions by 57% with RWD Christopher Ratcliff <p><strong><a href="https://www.fortnumandmason.com/">Fortnum &amp; Mason</a> is the luxury department store residing at the heart of Piccadilly since 1707.</strong></p> <p>This week, the 300 year-old retailer has launched a brand new responsive website, where it claims to provide the same level of customer service as it does in-store.</p><p><a href="https://econsultancy.com/blog/66382-how-fortnum-mason-increased-mobile-conversions-by-57-with-rwd/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66353 2015-04-22T07:53:00+01:00 2015-04-22T07:53:00+01:00 Mobile customer journey from search to checkout: car and van hire Christopher Ratcliff <p><strong>Continuing our series looking at the <a href="https://econsultancy.com/reports/understanding-the-customer-journey">customer journey</a> from search to checkout, here we’ll be concentrating on the vehicle hire industry.</strong></p> <p>However as <a href="https://econsultancy.com/blog/66313-google-mobilegeddon-is-upon-us">Google is changing its algorithm</a> to rank mobile friendly sites higher than non-mobile friendly sites, let’s take a look at the journey from a mobile point of view. </p><p><a href="https://econsultancy.com/blog/66353-mobile-customer-journey-from-search-to-checkout-car-and-van-hire/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66334 2015-04-16T11:20:00+01:00 2015-04-16T11:20:00+01:00 Google's 'mobilegeddon': which sites stand to lose out? Graham Charlton <p><strong>It's nearly here. On April 21, Google will begin to use mobile-friendliness as a ranking signal. </strong></p> <p>This move, dubbed <a href="https://econsultancy.com/blog/66313-google-mobilegeddon-is-upon-us">'mobilegeddon'</a>, is part of the trend for Google to <a href="https://econsultancy.com/blog/66053-mobile-search-and-google-s-focus-on-user-experience/">focus on UX factors when ranking sites. </a></p> <p>Here are some of the sites that may need to take action...</p><p><a href="https://econsultancy.com/blog/66334-google-s-mobilegeddon-which-sites-stand-to-lose-out/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66264 2015-04-02T10:54:50+01:00 2015-04-02T10:54:50+01:00 Responsive what? Flipkart kills its mobile website Patricio Robles <p><strong>While companies continue to invest heavily in native mobile app development, the use of responsive design (and to a lesser extent <a href="https://econsultancy.com/blog/64914-what-is-adaptive-web-design-awd-and-when-should-you-use-it">adaptive design</a>) continues to grow.</strong></p><p><a href="https://econsultancy.com/blog/66264-responsive-what-flipkart-kills-its-mobile-website/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66240 2015-03-24T10:33:19+00:00 2015-03-24T10:33:19+00:00 BBC News launches new responsive website: review Christopher Ratcliff <p><strong>The BBC has finally switched off its old desktop site and is now redirecting mobile users away from its .m site to its brand new fully responsive news site.</strong></p> <p>BBC News’s previous iteration was four years old, and although it regularly broke records for attracting worldwide traffic (<a href="http://www.bbc.co.uk/mediacentre/worldnews/bbc-website-record-global-traffic">64m unique visitors in January 2013</a>) the site has been need of a multi-screen compatible upgrade for some time. In fact since inviting users to trial a beta version of the new site in December, BBC News has seen 65% of its users now accessing the site from tablets and mobiles.</p><p><a href="https://econsultancy.com/blog/66240-bbc-news-launches-new-responsive-website-review/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66081 2015-02-13T15:54:51+00:00 2015-02-13T15:54:51+00:00 Responsive web design: 15 of the best sites from 2014 David Moth <p><strong>Our traffic stats show us that people are still really interested in responsive design.</strong></p> <p>RWD roundups <a href="https://econsultancy.com/blog/64072-responsive-design-25-of-the-best-sites-from-2013/">from years gone by</a> remain hugely popular and our review of B&amp;Q’s responsive site was one of last year’s most visited posts.</p><p><a href="https://econsultancy.com/blog/66081-responsive-web-design-15-of-the-best-sites-from-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65898 2014-12-17T11:05:00+00:00 2014-12-17T11:05:00+00:00 17 crucial web design trends for 2015 Christopher Ratcliff <p><strong>Please do not mistake me for some kind digital prognosticator, soothsayer guru, evangelist, swami, samurai or whatever risible term is currently popular in digital marketing circles.</strong></p> <p>I am but one writer who has spent the last year immersed (and only occasionally floundering) in previously unchartered waters in my first 12 months of writing for Econsultancy.</p> <p>This isn’t just a list of trends that I’ve noticed during my own research, but also ones discovered by my many venerable colleagues, various friends of the blog and passed on to me by <a href="https://twitter.com/danbarker">Dan Barker</a> or compiled throughout the year by <a href="https://twitter.com/lakey">Chris Lake</a>.</p><p><a href="https://econsultancy.com/blog/65898-17-crucial-web-design-trends-for-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65845 2014-12-05T10:49:00+00:00 2014-12-05T10:49:00+00:00 Brand logos in a responsive design age Christopher Ratcliff <p><strong>You will no doubt notice that we have a new site design. It’s a completely refreshed and fully responsive experience that should hopefully put the user first.</strong></p> <p>It’s also a work in progress.</p><p><a href="https://econsultancy.com/blog/65845-brand-logos-in-a-responsive-design-age/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65797 2014-11-23T17:29:00+00:00 2014-11-23T17:29:00+00:00 Econsultancy's new responsive site: what do you think? Clare Laurie <p><strong>The wait is over.</strong></p> <p><strong>As a returning visitor to Econsultancy, you’ll notice that things are a little different around here.</strong></p> <p>So what have we been working on? Here’s a whistle-stop tour of the key drivers for what you can experience on the new site.</p><p><a href="https://econsultancy.com/blog/65797-econsultancy-s-new-responsive-site-what-do-you-think/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65712 2014-11-06T12:15:00+00:00 2014-11-06T12:15:00+00:00 How does Google judge quality content? Marcus Tober <p><strong>Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content?</strong></p> <p>Successive Google algorithm updates (culminating in the recent <a href="https://econsultancy.com/blog/65525-panda-4-1-what-s-it-all-about#i.zpupe17u5d7sup" target="_blank">Panda 4.1</a>) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.</p><p><a href="https://econsultancy.com/blog/65712-how-does-google-judge-quality-content/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65611 2014-10-21T11:37:10+01:00 2014-10-21T11:37:10+01:00 How can marketers benefit from mobile search? Marcus Tober <p><strong>There are major differences between the results that search engines deliver on phones and computers. </strong></p> <p>How can marketers structure their search strategy to maximise results?</p> <p>Figures from 2013 found that nearly 20% of the average adult American’s daily media consumption was on mobile devices, a trend that is only accelerating.</p> <p>Echoing this, search queries on mobile devices <a href="http://www.themobileplaybook.com/" target="_blank">grew five-fold in the last two years</a>, according to Google.</p><p><a href="https://econsultancy.com/blog/65611-how-can-marketers-benefit-from-mobile-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65605 2014-10-20T10:56:46+01:00 2014-10-20T10:56:46+01:00 BBC Earth: seven web content trends to notice Ben Davis <p><strong>BBC Earth showcases some of the content trends the Beeb has been championing in the revamp of its site.</strong></p> <p>I've taken a quick shufty through <a href="http://www.bbc.com/earth/uk">these lovely webpages</a> in an attempt to find exactly what these <a href="https://econsultancy.com/blog/64096-18-pivotal-web-design-trends-for-2014">design trends</a> are.</p> <p>See if you agree.</p><p><a href="https://econsultancy.com/blog/65605-bbc-earth-seven-web-content-trends-to-notice/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65593 2014-10-16T10:12:00+01:00 2014-10-16T10:12:00+01:00 B&Q's new £60m responsive website reviewed David Moth <p><strong>You can’t buy much for £60m these days.</strong></p> <p>That’s the amount Real Madrid paid for James Rodriguez, the sum that Michael Gove wanted to spend on a new yacht for the Queen, and the exact figure that B&amp;Q has apparently invested in <a href="http://www.diy.com/">its new website</a>.</p> <p>Clearly the home and garden retailer didn’t wish to be outdone by Selfridges, which recently invested <a href="https://econsultancy.com/blog/65531-selfridges-new-40m-site-reviewed">a mere £40m to revamp its website</a>.</p> <p>When I interviewed Michael Durbridge, B&amp;Q's director of omnichannel, last September he said that the new site would be launched alongside an upgrade to the company's backend systems.</p> <p>This would allow the website and in-store ordering systems to run off the same database, with the user interface customised for each channel. B&amp;Q would then have taken a huge step towards forming a single customer view.</p> <p>So, just how good is this new £60m responsive site?</p><p><a href="https://econsultancy.com/blog/65593-b-q-s-new-60m-responsive-website-reviewed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65549 2014-10-07T11:01:00+01:00 2014-10-07T11:01:00+01:00 Mothercare's mobile strategy: apps, iBeacons & content, but no RWD David Moth <p><strong>Apple’s <a href="https://econsultancy.com/blog/65221-ibeacon-trials-13-brands-trying-to-find-a-use-case">iBeacons are becoming increasingly popular</a> among retailers and event organisers, with numerous trials rolled over the past 12 months.</strong></p> <p>And now Mothercare is likely to become the latest brand to adopt the technology, though trials won’t begin until the New Year.</p> <p>At Demandware’s Xchange ’14 Summit Harpinder Singh, Mothercare’s senior omnichannel development manager, discussed the brand’s current mobile platforms and what it plans for the near future.</p> <p>The company operates a separate mobile site, plus apps on iPhone, iPad and Android.</p> <p>But as Mothercare continues its move to becoming a multichannel business there is less focus on mobile as a sales channel and a greater appreciation of its role in the overall <a href="https://econsultancy.com/training/courses/creating-superior-customer-experiences">customer experience</a>.</p> <p>To give an insight into what this means in practice, here’s what Singh had to say on how Mothercare is approaching some of mobile’s biggest challenges...</p><p><a href="https://econsultancy.com/blog/65549-mothercare-s-mobile-strategy-apps-ibeacons-content-but-no-rwd/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65449 2014-09-15T11:42:00+01:00 2014-09-15T11:42:00+01:00 Schuh's adoption of responsive and the importance of a 'mobile first' approach Graham Charlton <p><strong>Footwear retailer <a href="http://www.schuh.co.uk/">Schuh</a> has just launched a new responsive site, but previously used its outlet site, Branch309, as a pilot for this. </strong></p> <p>The development of this site, and the lessons learned, have been applied to the main site, and highlight the advantages of 'mobile-first' thinking. </p> <p>In other words, designing for the simplicity of the mobile experience has benefits for desktop users too. </p> <p>Using extracts from our <a href="https://econsultancy.com/reports/mobile-web-design-and-development-best-practice-guide">Mobile Web Design and Development Best Practice Guide</a>, I'll describe Shuh's journey towards responsive design. </p><p><a href="https://econsultancy.com/blog/65449-schuh-s-adoption-of-responsive-and-the-importance-of-a-mobile-first-approach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65306 2014-08-13T12:45:00+01:00 2014-08-13T12:45:00+01:00 What makes WaterAid’s donation landing page so effective? Edwyn Raine <p><strong>Far too many charities overlook the importance of a conversion-friendly website when looking for donations or volunteers. </strong></p> <p>If done right, a well-designed website has the potential to influence almost every visitor, regardless of their original intent.</p> <p>Essentially it will result in driving more users to important pages of a site and once there, converting them at a better rate.</p> <p>This is vital if paid media is being used to attract them originally, and while many fail here, I feel WaterAid is doing a brilliant job, so I thought I would share why to help inspire other charities.</p> <p>And for more on this topic, check out Econsultancy's other posts on <a href="https://econsultancy.com/blog/64495-seven-inspirational-instagram-campaigns-from-wateraid">WaterAid's excellent Instagram campaigns</a>, plus <a href="https://econsultancy.com/blog/63744-five-examples-of-charities-with-excellent-twitter-feeds">five other examples of charities with great Twitter feeds</a>.</p><p><a href="https://econsultancy.com/blog/65306-what-makes-wateraid-s-donation-landing-page-so-effective/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65078 2014-06-25T15:03:00+01:00 2014-06-25T15:03:00+01:00 How the UK's favourite restaurants are performing on mobile Christopher Ratcliff <p><strong>This is a call to all restaurants, chain or non-chain: having a mobile optimised site is an absolute must for driving the ravenous hordes through your doors.</strong></p> <p>Whether it’s a separate mobile-site, a responsively designed site or an adaptive one, if you want to capture the attention of the empty stomach as it wanders the street getting progressively more hungry-angry (hangry) then you have to provide a decent mobile presence. </p> <p>Other restaurants may not necessarily be better than yours, but will they will beat you in the dinner rush if your website remains in its desktop form.</p> <p>You don’t need a fully featured work of creative genius, just a simple, functional, easy-to-read, easy-to-navigate site that puts the most vital information to the fore.</p> <p>Personally I believe the most necessary information or features that a restaurant’s mobile site should provide are as follows:</p><p><a href="https://econsultancy.com/blog/65078-how-the-uk-s-favourite-restaurants-are-performing-on-mobile/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65039 2014-06-18T13:26:00+01:00 2014-06-18T13:26:00+01:00 Why Norman Records is a masterclass of ecommerce design Christopher Ratcliff <p><strong>Obviously I’m biased. I buy a lot of records. I write about music on a daily basis. I’m a sucker for online shopping. Therefore Norman Records hits my sweet spot.</strong></p> <p>There are plenty of other record stores out there that have a perfectly acceptable online presence, but <a href="https://econsultancy.com/blog/64716-eight-record-stores-that-need-responsive-design-plus-two-that-are-brilliant">most are in dire need of a responsive design</a>, and none of them are as unique, personality-filled and containing quite as many brilliant idiosyncratic features as Norman Records. </p> <p>This isn’t intended as a niche post that’s only relevant to the vinyl obsessed out there, I’m covering this store because there’s so many features and lessons here that any ecommerce site can learn from.</p> <p>The move from the old site to a newly responsive one was not without it challenges. I talked to Norman Records directors Phil Leigh and Nathon Raine yesterday and their opinions and access to stats are scattered throughout this review. </p><p><a href="https://econsultancy.com/blog/65039-why-norman-records-is-a-masterclass-of-ecommerce-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64982 2014-06-11T11:06:00+01:00 2014-06-11T11:06:00+01:00 Have responsive and adaptive design made the app vs mobile web debate irrelevant? Graham Charlton <p><strong>A few years ago, there was much debate around the best mobile solution for businesses: <a href="https://econsultancy.com/blog/8178-native-apps-versus-mobile-websites-three-simple-rules#i.uxbbzl7fpfssuh">native apps or stand alone mobile sites</a>. </strong></p> <p>To summarise the argument, apps allowed more functionality (geo-location, barcode scanners etc), while mobile sites had the advantage of appealing to the casual mobile searcher, and across a range of devices. </p> <p>As iOS devices dominated the mobile web back then, an app was often the best solution, but this is no longer the case. </p> <p>Now, thanks to <a href="https://econsultancy.com/reports/mobile-web-design-and-development-best-practice-adaptive-web-design">responsive and adaptive design,</a> as well as HTML5, mobile sites can offer many of the same features as apps. </p> <p>So does this mean apps and stand-alone mobile sites are no longer needed? </p><p><a href="https://econsultancy.com/blog/64982-have-responsive-and-adaptive-design-made-the-app-vs-mobile-web-debate-irrelevant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64935 2014-06-05T15:51:27+01:00 2014-06-05T15:51:27+01:00 Four critical steps to commercial mobile success Jasper Bell <p><strong>As recent research by Comscore reveals that one in three online minutes is now spent beyond the desktop, it is clear that mobile and tablet devices are moving away from being secondary devices and fast becoming the primary experience.</strong></p> <p>Our mobile devices have become the remote controls to our lives, influencing how we shop, inform and entertain ourselves and connect with one another. </p> <p>We look to mobile technology to maximise every moment in our day and the immediacy it offers has driven consumer expectations to a new high.</p><p><a href="https://econsultancy.com/blog/64935-four-critical-steps-to-commercial-mobile-success-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64950 2014-06-05T10:37:55+01:00 2014-06-05T10:37:55+01:00 Getting to grips with mobile SEO Christopher Ratcliff <p><strong>Numerous studies also show that the majority of users start their consumer journey on mobile and <a href="https://econsultancy.com/blog/64511-32-of-uk-consumers-make-purchases-on-a-smartphone-stats">32% of consumers make a monthly purchase</a>.</strong></p> <p>Google has updated its algorithm to give preference to sites that offer mobile accessibility and many other search engines have followed suit. It’s now imperative that you have a separate mobile SEO strategy from your traditional desktop strategy.</p> <p>The good news is that exemplary mobile SEO is still an incredibly rare find, which gives you a good opportunity to overtake your competitors.</p> <p>Here I’ll be taking a look at our brand new <a href="https://econsultancy.com/reports/mobile-web-design-and-development-best-practice-guide">Mobile Web Design and Development Best Practice Guide</a> and Google’s latest blog post on mobile friendly design to offer up some best practice advice on mobile SEO.</p><p><a href="https://econsultancy.com/blog/64950-getting-to-grips-with-mobile-seo/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64947 2014-06-03T13:46:00+01:00 2014-06-03T13:46:00+01:00 14 inspiring mobile commerce websites Christopher Ratcliff <p><strong>The importance of responsive or adaptive design for any site, let alone ecommerce, has long passed the point where the value of it can be argued.</strong></p> <p>Google explicitly states that it will rank sites that are mobile friendly higher than those that aren’t. For the consumer on the go or away from the desktop, it’s an absolute must that your site is accessible and readable, with simple navigation, easy checkout and visual clarity.</p> <p>Which ecommerce sites are doing the above, but also providing something more? Here are 14 inspiring examples below.</p> <p>Once you’ve finished, download our excellent <a href="https://econsultancy.com/reports/mobile-web-design-and-development-best-practice-guide">Mobile Web Design and Development Practice Guide</a> for practical advice on design and development for mobile, while dissecting the technical challenges and commercial implications of the key mobile site development options.</p><p><a href="https://econsultancy.com/blog/64947-14-inspiring-mobile-commerce-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64923 2014-05-29T12:00:00+01:00 2014-05-29T12:00:00+01:00 The Guardian’s new responsive apps offer great UX, more editorial control David Moth <p><strong>The Guardian has today revamped its suite of mobile apps, which are built using responsive design so the Android and iOS versions run off the same backend systems.</strong></p> <p>Designed to better showcase the Guardian's range of editorial and interactive content, the apps are free to download and are instead funded by new, larger ad units.</p> <p>From an editorial and UX point of view the new design is a huge step away from the traditional list or feed format that we’re used to seeing from news and content providers. </p> <p>They use a card-based layout similar to the Guardian’s beta responsive site, which also puts more control back in the hands of editorial staff.</p> <p>Tom Grinsted, Group Product Manager for Mobile and Devices, explained that the apps were designed to reflect the values that we expect from traditional media, so the size and position of stories denotes their relative importance.</p><p><a href="https://econsultancy.com/blog/64923-the-guardian-s-new-responsive-apps-offer-great-ux-more-editorial-control/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64914 2014-05-28T13:38:00+01:00 2014-05-28T13:38:00+01:00 What is adaptive web design (AWD) and when should you use it? Graham Charlton <p><strong>I wrote a post recently looking at the <a href="https://econsultancy.com/blog/64833-adaptive-web-design-pros-and-cons">pros and cons of adaptive web design (AWD)</a>, and the comments highlighted the confusion and crossover that exists between AWD and responsive design.</strong></p> <p>So, with help from some of the expert contributors to our <a href="https://econsultancy.com/reports/mobile-web-design-and-development-best-practice-guide">Mobile Web Design and Development Best Practice Guide</a>, let's try and clear this confusion up. </p> <p>I've asked them for their definitions of AWD, where the confusion lies, and the best use cases for this approach. </p><p><a href="https://econsultancy.com/blog/64914-what-is-adaptive-web-design-awd-and-when-should-you-use-it/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64868 2014-05-20T11:59:06+01:00 2014-05-20T11:59:06+01:00 Three key takeaways from the new Econsultancy Mobile Maturity Briefing David Moth <p><strong>A few years ago businesses could be forgiven for their failure to react quickly enough to the massive shift to mobile technologies, as it was difficult to predict just how big an impact smartphones would have on the customer journey.</strong></p> <p>However new research from Econsultancy and Adobe shows that even now many companies still haven’t implemented an effective mobile strategy.</p> <p>In fact only a third of respondents (36%) agree that they have a mobile strategy compared to 45% who disagree.</p> <p>The <a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-finding-the-path-to-mobile-maturity">Finding the Path to Mobile Maturity Briefing</a> provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations.</p> <p>The report is based on a global survey of 600 client-side and agency marketers carried out in March and April 2014.</p> <p>Here are three key findings: </p><p><a href="https://econsultancy.com/blog/64868-three-key-takeaways-from-the-new-econsultancy-mobile-maturity-briefing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64833 2014-05-14T10:24:00+01:00 2014-05-14T10:24:00+01:00 Adaptive web design: pros and cons Graham Charlton <p><strong>Responsive design may be the more popular option for business right now, but that doesn't mean that alternative approaches like adaptive design shouldn't be considered. </strong></p> <p>Today sees the release of our <a href="https://econsultancy.com/reports/mobile-web-design-and-development-best-practice-guide">Mobile Web Design and Development Best Practice Guide</a>, which looks in detail at mobile site design and development. </p> <p>This taster from the guide looks at the pros and cons of an adaptive web design... </p><p><a href="https://econsultancy.com/blog/64833-adaptive-web-design-pros-and-cons/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64732 2014-04-24T13:30:00+01:00 2014-04-24T13:30:00+01:00 16 beautiful examples of flat design in ecommerce Christopher Ratcliff <p><strong>Realism used to dominate digital design. Not any more. The world is flat.</strong></p> <p>At number one in Chris Lake’s <a href="https://econsultancy.com/blog/64096-18-pivotal-web-design-trends-for-2014">18 pivotal web design trends for 2014</a> is flat UI. For anyone new to the concept, here’s a brief introduction before we begin the cavalcade of smooth examples.</p><p><a href="https://econsultancy.com/blog/64732-16-beautiful-examples-of-flat-design-in-ecommerce/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64733 2014-04-23T11:11:00+01:00 2014-04-23T11:11:00+01:00 36% of top UK advertisers don't have a mobile site: report David Moth <p><strong>A third of the UK’s top 100 advertisers (36%) still don’t have mobile optimised sites, according to a new report from the IAB.</strong></p> <p>However there has been a slight improvement since the survey was last carried out six month ago, when it found that 42% of the top advertisers did not have a mobile web presence.</p> <p>The new study also includes European advertisers as a benchmark, revealing that just over half (54%) of sites across Italy, Spain, Germany and France are now mobile ready.</p> <p>The UK is also apparently leading the way when it comes to <a href="https://econsultancy.com/blog/64072-responsive-design-25-of-the-best-sites-from-2013">responsive design</a>, which is seen as one of the most effective methods of delivering an effective multichannel user experience.</p> <p>Around a quarter (24%) of the UK’s top advertisers have a responsive site, including Disney, Chanel, Sky and Sainsbury’s. However the latter has only used responsive design for its banking business, not for the corporate or groceries sites.</p><p><a href="https://econsultancy.com/blog/64733-36-of-top-uk-advertisers-don-t-have-a-mobile-site-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64700 2014-04-21T14:32:00+01:00 2014-04-21T14:32:00+01:00 12 upwardly responsive websites designed for big screens Chris Lake <p><strong>Responsive design has been a hot trend in the past couple of years, with plenty of brands adapting their websites for smartphone and tablet users. But here's the thing: responsive design should work for bigger screens too.  </strong></p> <p>I have a 27 inch iMac with a 2560 x 1440 screen resolution, and not many sites make full use of my screen. It seems like a waste. The <a href="https://econsultancy.com/blog/64072-responsive-design-25-of-the-best-sites-from-2013#i.uxbbzl7fpfssuh">best responsive websites </a>will be optimised for wider displays, as well as narrower ones.</p> <p>It goes without saying that a growing proportion of your website's visitors will be using handheld devices with little screens, but you may be surprised by how many people use bigger screens. Certainly I was. </p> <p>I thought I'd unearth a few examples of brands that are thinking big, as well as small. I shall kick things off by looking at our own stats, to prove the business case.</p><p><a href="https://econsultancy.com/blog/64700-12-upwardly-responsive-websites-designed-for-big-screens/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64716 2014-04-17T12:19:00+01:00 2014-04-17T12:19:00+01:00 Eight record stores that need responsive design, plus two that are brilliant Christopher Ratcliff <p><strong>Happy Record Store Day everybody! It's my second favourite day of the year.</strong></p> <p>A day where I wake up at 4am to join the masses of other record collectors in the cold dawn with a bacon sandwich and thermos of tea in hand, to queue up for this year's limited batch of releases only available to independent record shops.</p> <p>Record Store Day is an annual event designed to keep the physical record industry afloat, in particular the smaller labels, bands and independent stores that still hold vinyl close to their hearts.</p> <p>Of course, this idea of vinyl being a ‘quaint affectation’ is far from the reality. British Phonographic Industry (BPI) revealed earlier in the year that vinyl sales are the highest they’ve been for 15 years. More than 780,000 vinyl albums were sold in 2013, this is a 101% increase on 2012 sales.</p> <p>Major labels are getting in on the racket too. Titles this year include releases from One Direction and Katy Perry. Now you can be as sniffy as you like about these but I can't say the first singles I bought were any better and if it gets a new generation into record stores than that's all for the greater good as far as I’m concerned.</p><p><a href="https://econsultancy.com/blog/64716-eight-record-stores-that-need-responsive-design-plus-two-that-are-brilliant/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64690 2014-04-14T10:21:32+01:00 2014-04-14T10:21:32+01:00 How The Bill & Melinda Gates Foundation's interactive 2014 letter doubled its reach Christopher Ratcliff <p><strong>Last week I attended Sitecore Digital Trendspot 2014 and listened to the UK CEO of POSSIBLE, Justin Cooke, speak on how his agency helped transform the annual missive from The Bill &amp; Melinda Gates Foundation and more than doubled its expected reach.</strong></p> <p>As you are probably aware, Bill Gates has dedicated much of his recent life and indeed billions of dollars to philanthropy.</p> <p>In 2000 The William H Gates Foundation was renamed The Bill &amp; Melinda Gates Foundation and as of 2008 Gates has taken a full-time role co-chairing the charitable foundation.</p> <p>By May 2013 Bill Gates had donated 28bn dollars to the foundation and yet is still currently the richest man on the planet with a personal fortune of $76bn. </p> <p>The foundation’s aim is to tackle the world’s ‘toughest problems’. Extreme poverty and poor health in developing countries, and the failures of America’s education system.</p> <p>One of the key methods of communication that the foundation uses is an annual letter, written by Bill Gates himself, in which he shares in a frank way the foundation’s goal, where progress is being made and where it is not.</p><p><a href="https://econsultancy.com/blog/64690-how-the-bill-melinda-gates-foundation-s-interactive-2014-letter-doubled-its-reach/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64648 2014-04-04T14:16:13+01:00 2014-04-04T14:16:13+01:00 12 elegant new responsive websites for design inspiration Ben Davis <p><strong><a href="https://econsultancy.com/blog/tags/responsive-design">Responsive design</a> is still a hot topic, but it's slowly joining the mainstream that has become the mobile-first mantra of innovative companies.</strong></p> <p>With lots of new-build websites being responsive and many replatforms, too, there's plenty to review each quarter. Here I've picked out 12, mostly from March 2014 launches alone. They are from quite different sectors, some <a href="https://econsultancy.com/blog/tags/b2b">B2B </a>and some B2C.</p> <p>Take a look and hopefully it will inspire your own creative, possibly responsive, design efforts.</p><p><a href="https://econsultancy.com/blog/64648-12-elegant-new-responsive-websites-for-design-inspiration/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64593 2014-03-31T15:35:35+01:00 2014-03-31T15:35:35+01:00 How to ensure your content is ready for responsive design Danny Chadburn <p><strong>There’s a lot you can control about how people see, perceive and experience your online brand messages.  </strong></p> <p>But one thing you have very little influence over is where they’ll be when they do so or what device they’ll be using.</p> <p>I’ve written previously on the importance of <a href="https://econsultancy.com/blog/64043-personalisation-how-do-companies-find-the-right-balance">basing your content strategy on user scenarios</a> rather than personas; figuring out where your average user is going to be when they come across your website is just as important as working out who they are.</p><p><a href="https://econsultancy.com/blog/64593-how-to-ensure-your-content-is-ready-for-responsive-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64544 2014-03-19T11:03:46+00:00 2014-03-19T11:03:46+00:00 Responsive design: 13 inspiring B2B sites David Moth <p><strong><a href="https://econsultancy.com/blog/64072-responsive-design-25-of-the-best-sites-from-2013">Responsive design</a> is still one of the most popular topics on the Econsultancy blog,</strong> <strong>though among all our roundups one industry that we’ve neglected to cover is B2B.</strong></p> <p>It’s easy to see why publishers and B2C ecommerce stores might benefit from having a responsive site, as they need to cater for an ever-growing proportion of mobile traffic.</p> <p>However if we’re happy to make sweeping generalisations, then it can be said that B2B companies are more likely to get a majority of their traffic during working hours when people are in front of a desktop, and also have a longer sales cycle so don’t need to worry about occasional impulse purchases from mobile users.</p> <p><a href="https://econsultancy.com/blog/64544-responsive-design-13-inspiring-b2b-sites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64443 2014-03-04T14:25:00+00:00 2014-03-04T14:25:00+00:00 A blogger’s guide to setting up a WordPress site: 10 great responsive themes Christopher Ratcliff <p><strong>This is the fifth in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents.</strong></p> <p>In the first article I discussed the first few steps involving sign-up, the <a href="http://econsultancy.com/blog/64302-a-blogger-s-guide-to-setting-up-a-wordpress-site-the-first-few-steps">difference between WordPress.com and WordPress.org</a>, and your social media presence.</p> <p>Then I looked at writing your first post <a href="http://econsultancy.com/blog/64336-a-blogger-s-guide-to-setting-up-a-wordpress-site-writing-your-first-post">using the WordPress content management system (CMS)</a>, in which I gave some helpful writing advice for first-time bloggers, and later I delved into the <a href="http://econsultancy.com/blog/64375-a-blogger-s-guide-to-setting-up-a-wordpress-site-14-vital-widgets">WordPress dashboard</a> and its diverse world of widgets.</p> <p>Last week I took an in-depth look the art of <a href="https://econsultancy.com/blog/64400-a-blogger-s-guide-to-setting-up-a-wordpress-site-customising-your-template">customising your existing WordPress template</a>, either by using the free options available or with the Custom Designs upgrade.</p> <p>Throughout the article, I used the same template as an example for guidance on customisation. However there are many other templates available to WordPress.com users, all of which can be customised in the same ways as the above link describes.</p> <p>Here I’ll be recommending the best of those out-of-the-box templates to make your blog stand out from the crowd. The first 10 highlighted are fully responsive, meaning they will adapt to any screen size the site is viewed on.</p><p><a href="https://econsultancy.com/blog/64443-a-blogger-s-guide-to-setting-up-a-wordpress-site-10-great-responsive-themes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64416 2014-02-27T14:52:00+00:00 2014-02-27T14:52:00+00:00 The importance of responsive design for B2B companies Christopher Ratcliff <p><strong>Out of the entire FTSE 100, only two companies use responsive design. One of these is a Chilean mining company (Antofagasta), the other a UK based commercial property company (Land Securities Group).</strong></p> <p>Of the remaining 98 companies, 42 use dedicated mobile sites, while the other 56 do not provide a separate mobile experience from the desktop version of their site.</p> <p>The Search Agency UK has revealed these results as part of its mobile experience scorecard, in which the mobile site performance of each of the FTSE 100 companies was evaluated.</p><p><a href="https://econsultancy.com/blog/64416-the-importance-of-responsive-design-for-b2b-companies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64349 2014-02-17T11:46:00+00:00 2014-02-17T11:46:00+00:00 10 websites that aren’t responsive (and probably should be) Ben Davis <p><strong>Here’s a joyously surprising list brought to me by <a href="https://twitter.com/agwp">Andrew Warren Payne</a>.</strong></p> <p>The headline is entirely factually correct, these websites are not responsive. Whether they should be or not is a matter for debate, and I hope one you will take up in the comments section.</p> <p>There are pros and cons of going <a href="http://econsultancy.com/search?utf8=%E2%9C%93&amp;query=responsive+design&amp;x=16&amp;y=12">responsive</a> and each organisation should be aware of its own ideal site strategy. I’m sure many of our readers know the UX and hence search boost of going responsive is now growing large enough to prove worthwhile, even in the face of much development time.</p> <p>See what you think of this list.</p> <p><a href="https://econsultancy.com/blog/64349-10-websites-that-aren-t-responsive-and-probably-should-be/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64346 2014-02-17T10:31:54+00:00 2014-02-17T10:31:54+00:00 How charity Anthony Nolan made the move to responsive design David Moth <p><strong>Blood cancer charity <a href="http://www.anthonynolan.org/">Anthony Nolan</a> launched a new responsive website last year as the proportion of traffic from mobile devices began to creep up to 50%.</strong></p> <p>The revamp has led to impressive increases in traffic and conversions, as well as reductions in the site's bounce rate.</p> <p>To find out more about what was involved in the move to responsive design, including the project duration, budget, agencies involved and the impact on visitor behaviour, I spoke to Anthony Nolan's digital marketing manager Sam Butler.</p> <p>For more information on how charities are adapting to digital, read our blog posts on <a href="http://econsultancy.com/blog/63869-three-content-strategies-from-the-charity-sector">three content strategies from the non-profit sector</a> as well as looking at how charities use <a href="http://econsultancy.com/blog/63744-five-examples-of-charities-with-excellent-twitter-feeds">Twitter</a> and <a href="http://econsultancy.com/blog/62498-10-charities-and-how-they-use-pinterest">Pinterest</a>.</p><p><a href="https://econsultancy.com/blog/64346-how-charity-anthony-nolan-made-the-move-to-responsive-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64331 2014-02-13T14:57:00+00:00 2014-02-13T14:57:00+00:00 Thinking mobile first? Think again... Matt Hardy <p><strong>In a world where device fragmentation is increasing, taking a mobile-first approach is yesterday's thinking. </strong></p> <p>There's no doubt that the smartphone has changed the way we all engage with the world around us.</p> <p>We're all glued to apps on our mobiles (Flappy Bird anyone?). And website owners have seen the steady, inexorable rise in mobile traffic to their sites, which spawned the inevitable rethink about how web experiences are delivered on mobile devices (yes, I'm looking at you <a href="http://econsultancy.com/blog/63185-14-brands-that-increased-conversion-rates-via-responsive-design" target="_blank">responsive design</a>).</p> <p>So it isn't surprising that the world is talking about making sure you take a 'mobile-first' approach. But I disagree.</p><p><a href="https://econsultancy.com/blog/64331-thinking-mobile-first-think-again/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64257 2014-02-04T13:23:00+00:00 2014-02-04T13:23:00+00:00 The travel industry: airlines slow to adopt responsive design Ben Davis <p><strong>The travel industry has experienced a great deal of upheaval in years characterised by swift change in customer habits and the impressive unwillingness of many companies to adapt.</strong></p><p>To be fair, travel companies have come a long way in the past three to four years. Apps are now common place for airlines and <a href="http://econsultancy.com/blog/63255-gatwick-airport-s-responsive-website-has-landed-and-it-s-pretty-sexy">some airports</a> and travel websites are starting to adopt responsively designed websites.</p><p>In this post I’ll be taking a look at some recent studies into the mobile strategies of travel companies and airlines.</p> <p>I’ll be pondering what the best approach is for these companies and whether in fact there’s no sense in avoiding apps or responsive websites, given their respective parts to play in the customer journey.</p><p><a href="https://econsultancy.com/blog/64257-the-travel-industry-airlines-slow-to-adopt-responsive-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64236 2014-01-31T09:45:07+00:00 2014-01-31T09:45:07+00:00 10 responsive digital agency websites Ben Davis <p><strong>Responsive design posts are always popular on the Econsultancy blog.</strong> <strong>That's because people enjoy looking at beautiful things.</strong></p> <p>We've previously rounded up some of the <a href="http://econsultancy.com/blog/64072-responsive-design-25-of-the-best-sites-from-2013">best sites</a> of 2013. We've also looked at the <a href="http://econsultancy.com/blog/10977-what-is-responsive-design-and-do-you-really-need-it">ins and outs of RWD</a> and at some examples of <a href="http://econsultancy.com/blog/63599-responsive-email-design-five-case-studies-and-an-infographic-on-how-it-improves-engagement">responsive email</a>.</p> <p>I thought I'd add to our roundups and look at a brief selection of agencies with responsive sites.</p> <p>Do have a play around with them by resizing your browser or accessing on mobile. There's a few screenshots for each and you can click through from the desktop images.</p><p><a href="https://econsultancy.com/blog/64236-10-responsive-digital-agency-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64215 2014-01-29T12:57:00+00:00 2014-01-29T12:57:00+00:00 New BBC interactive guides: responsive, dynamic and accessible web design Ben Davis <p><strong>iWonder is the evocative name for the BBC’s new interactive guides. The name conjures childlike enquiry (I wonder!), ‘90s crisps (Golden Wonder) and fits nicely with the Beeb’s and Apple’s use of the stunted ‘iProductname’ format.</strong></p> <p>The guides are the BBC’s new content format, described as 'sit forward', allowing the user to learn by doing.</p> <p>They organise video and audio, infographics, text and activities into stories.</p> <p>I’ve been having a play with <a href="http://www.bbc.co.uk/ww1">the guides</a> and given some brief thoughts below. Do go and check them out, they’re a powerful tool for schoolchildren or older autodidacts.</p><p><a href="https://econsultancy.com/blog/64215-new-bbc-interactive-guides-responsive-dynamic-and-accessible-web-design/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64200 2014-01-27T10:24:00+00:00 2014-01-27T10:24:00+00:00 What the tourism industry can learn from Visit Suffolk’s glorious responsive website Christopher Ratcliff <p><strong>A satisfying mixture of cutting edge web design, charming images and delightful usability makes the <a href="http://www.visitsuffolk.com/">Visit Suffolk</a> website a joy to get lost in, as much as the county itself.</strong></p> <p>Did I sound too much like an actual tourist board there?</p> <p>Possibly, but it’s genuinely difficult not to be charmed by this site. Offering an experience that is not unlike exploring any attractive UK destination. In my experience I’ve certainly not found a tourism website quite so captivating.</p> <p>Come with me and let’s take a little wander around the east coast…</p><p><a href="https://econsultancy.com/blog/64200-what-the-tourism-industry-can-learn-from-visit-suffolk-s-glorious-responsive-website/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64177 2014-01-21T14:15:00+00:00 2014-01-21T14:15:00+00:00 11 easy responsive themes for ecommerce and small business Christopher Ratcliff <p><strong>Responsive design isn't just for the giants of ecommerce, your start-up business can also grab an off-the-shelf model for a reasonable price, or even for free.</strong></p> <p>Following on from David Moth's article <a href="http://econsultancy.com/blog/63636-10-simple-responsive-wordpress-themes-for-small-businesses-and-blogs">10 simple responsive Wordpress themes for small businesses and blogs</a> I thought I would take a look at some of the best available templates for ecommerce sites.</p> <p>If you run a small business, or are looking to make the leap from Etsy or eBay into your own domain, you could do a lot worse then looking at one of the following templates.</p> <p>As a caveat, I haven't used any of these in their proper working forms, I've just played around with the demo versions, <strong>checking for customisability and whether the sites really do offer true responsiveness</strong>.</p> <p>It would be worth doing your own investigation on each one before committing to buy. If you click on the images below, you will be taken through to the demo versions where you can check out the product, look at the custom options and of course the price of the product yourself.</p> <p>Templates are available from many different vendors and the bulk of these are from independent designers, but first I'll take a look at the best designs available from Shopify.</p><p><a href="https://econsultancy.com/blog/64177-11-easy-responsive-themes-for-ecommerce-and-small-business/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64106 2014-01-10T14:02:26+00:00 2014-01-10T14:02:26+00:00 13 things I learnt about the interweb last year Ben Davis <p><strong>Let me tell you, it's more than just the excellent doge.</strong></p> <p>Last year I started writing for the Econsultancy blog and it’s allowed me to go to a lot of cool conferences and learn about some new things, from Google Glass to big automated email and CRM systems.</p> <p>Here are some of the things that stuck in my mind from last year and perhaps a few things you might not know about digital and the interweb.</p> <p>For regular followers of our <a href="http://econsultancy.com/search?utf8=%E2%9C%93&amp;query=interweb&amp;x=-1139&amp;y=-30">interweb anti-format post</a> (crazy stuff from across the web), don’t worry, it will return next week.</p> <p><a href="https://econsultancy.com/blog/64106-13-things-i-learnt-about-the-interweb-last-year/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64102 2014-01-10T11:04:18+00:00 2014-01-10T11:04:18+00:00 10 interesting digital marketing statistics we've seen this week David Moth <p><strong>Here are some of the most interesting digital marketing statistics we saw last week.</strong></p> <p>Statistics include real-time bidding, email marketing, paid search, responsive design, integrated marketing and augmented reality.</p> <p>For more digital marketing stats, check out our <a href="http://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/64102-10-interesting-digital-marketing-statistics-we-ve-seen-this-week-17/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64084 2014-01-09T13:15:36+00:00 2014-01-09T13:15:36+00:00 11 excellent responsive WordPress themes for bloggers or SMEs David Moth <p><strong>WordPress is the most popular blogging platform around thanks to its user-friendly interface and affordable themes.</strong></p> <p>And in keeping with current web trends there are a huge number of excellent responsive templates currently available.</p> <p>For small businesses or amateur bloggers a responsive WordPress theme is an excellent option as it allows the site owner to offer users a mobile experience without spending loads of money.</p> <p>I’ve previously rounded up <a href="http://econsultancy.com/blog/63636-10-simple-responsive-wordpress-themes-for-small-businesses-and-blogs">10 simple responsive WordPress themes for small businesses</a>, and to add to that list here are 11 more that are available either for free or for a relatively small investment.</p><p><a href="https://econsultancy.com/blog/64084-11-excellent-responsive-wordpress-themes-for-bloggers-or-smes/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64092 2014-01-09T09:28:41+00:00 2014-01-09T09:28:41+00:00 42% of marketers never use responsive design in emails: stats David Moth <p><strong>Responsive design continues to be one of the most important trends in web design, yet a new report has found that businesses are still lagging behind consumers when it comes to mobile adoption.</strong></p> <p>In the annual survey from ExactTarget, 42% of marketing professionals said they rarely or never use responsive design in emails.</p> <p>However more than a fifth (24%) of businesses said that more than 50% of their email marketing is read on a mobile device.</p> <p>Similarly only 41% of respondents said that they ‘always’ or ‘often’ create responsive landing pages.</p><p><a href="https://econsultancy.com/blog/64092-42-of-marketers-never-use-responsive-design-in-emails-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>