Responsive design has been a hot topic on the Econsultancy blog lately, and is obviously something that will become more important as we move into 2013.
There was a lively debate on one post about the BBC’s new mobile site as it wrongly claimed to have built it using responsive design, when in fact it appears to be adaptive design.
So to bring some clarity to the issue we asked three industry experts for their opinions on how we should define responsive design and whether website owners really need it.
It turns out that the easiest way to test if a site is responsive or not is to simply resize your desktop browser – if the page realigns itself to fit the new screen size then it is most likely responsive design.
So with that in mind, here are 11 of the most exquisite uses of responsive design that I could find...
Last week I published a review of the new BBC News mobile site, which was apparently built using responsive design.
It’s a decent site and is easy to use, however there was some debate in the comments section over whether the approach the BBC has used is definitely responsive design.
In fact a vast majority of commenters were adamant that the BBC's site is adaptive design rather than responsive.
So to bring some clarity to the situation, I asked three mobile experts what responsive design in mobile means, what the benefits are and also for their opinion on the BBC News site...
The BBC announced this week that all mobile users who visit its news site would automatically be routed to the mobile optimised version.
The site has been live since March though, until now, many users had found themselves the trying to navigate the desktop version.
Creation of the mobile site was driven by consumer demand, as in an average week 13.3m users worldwide use their mobile or tablet to visit the BBC News site and apps - around one-third of total visitors to BBC News Online.
Like any good developer team should, the BBC’s techies have updated the site in recent months in response to user feedback so it now includes video clips and new personalisation options for local news and weather.
The growth of mobile has been a game changer for the world of email marketing.
Considering that smartphone usage tripled in 2011, it’s no surprise that email consumption via mobile devices has also seen a steep upturn.
Furthermore, we have seen some of our clients experience open rates of around 70% on mobile, proving just how vital it is when running campaigns.
The saying 'one size doesn't fit all' may be true in many cases, but with the use of -- and interest in -- responsive design skyrocketing, more and more companies are asking whether that's necessarily true when it comes to web design.
The idea of having a single website, with a single codebase, that can serve web, mobile and tablet clients is a powerful one. But just how realistic is it?
In early June the official Google blog came out with a definitive stance on recommendations for smartphone optimized websites.
This blog post explains how you can abide by these recommendations to keep Google and your visitors happy.
I can almost guarantee, depending on sector and other broadcast factors, that right now anywhere between 10% and 30% of email subscribers are opening their messages on mobile devices such as iPhones, iPads and Androids.
This stat alone should prompt marketers into thinking about making sure their emails are displaying correctly and effectively on smaller screen sizes.
Fortunately, this is where mobile optimisation and responsive design come in.