Here’s a joyously surprising list brought to me by Andrew Warren Payne.
The headline is entirely factually correct, these websites are not responsive. Whether they should be or not is a matter for debate, and I hope one you will take up in the comments section.
There are pros and cons of going responsive and each organisation should be aware of its own ideal site strategy. I’m sure many of our readers know the UX and hence search boost of going responsive is now growing large enough to prove worthwhile, even in the face of much development time.
See what you think of this list.
We love a good example of responsive design here at Econsultancy and judging by our traffic stats so does everyone else.
Our techies are currently squirreling away behind the scenes creating our own beautiful responsive site, but until that’s ready to be revealed here is a roundup of some of the finest examples we saw during 2013.
I should point out that some of these sites may have been launched prior to 2013, however I've taken the examples from posts that we published in the past 12 months.
And for more information on this topic, check out our blog posts detailing why responsive design is so important and highlighting brands that have achieved an increase in conversions after adopting the technology.
The consumer shift towards mobile devices means that businesses should have a strategy in place to optimise their email marketing for smaller screens.
It’s not uncommon for businesses to find that up to 50% of their email messages are opened on mobile devices, however a recent Econsultancy report found that a large number of companies do not have a mobile email strategy in place, with 32% reporting this as ‘non-existent’ and 39% saying their strategy was ‘basic’.
One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone.
This means that the user experience is optimised regardless of where the recipient decides to open the email.
Responsive design is personally one of my favourite ecommerce trends and having previously rounded up 10 examples of retailers that have embraced the technology I thought it about time to highlight a few more.
One of the most interesting aspects of these posts is the unique approaches taken to responsive design by different businesses.
This list includes hotels, hobby crafts, suit retailers and mobile network providers, each with very different aims and solutions. I've also included QR codes so you can quickly navigate to the sites on your mobile if you so desire.
Personally I think a clean, simple design works best as it means the site scales effectively across different screen sizes without looking cluttered. I’ve said it before, but Skinny Ties is my favourite example.
And for more information on this topic, check out our blog posts looking at five brands that have reaped rewards after adopting responsive design and a more in-depth look at exactly what the technology is and why it is so important...