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The effects of Econsultancy's site change are still only just becoming known six months on.
This is what we have learned so far...
Save yourself from Mobilegeddon and ensure your website passes the Google mobile-friendly test with these quick fixes.
Website performance radically impacts our success, 64% of smartphone users expect websites to load in under four seconds.
However, average page weights are still on the rise.
As marketers, website performance can seem utterly beyond our control. Here’s how to change that...
Regular visitors to our site, particularly our subscribers, will probably have come across the survey we’re running with ForeSee.
We consider customer experience to be an essential part of modern marketing that correlates with commercial success.
So prior to some fairly big changes to our current site, we wanted to see how our visitors considered us to be performing on that scale. (Plus we couldn’t resist the opportunity to put some tech to the test!)
2014 is another exciting year for mobile.
With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high.
This is the definitive A to Z guide to mobile marketing and commerce. Enjoy...
In May 2010, Ethan Marcotte started the craze that is Responsive Web Design, when we wrote his article of the same name for A List Apart. This article was so popular, he even wrote a book on the topic.
This introduction of fluid grids, flexible images and media queries has changed the way we've designed our websites quite dramatically. We've been re-sizing our browser windows ever since.
Starting off as a trend, Responsive Web Design has fast become the hot-topic of our industry and has now become the norm.
Over the past few years I have worked on several RWD projects. In almost all of these projects I have used a different design process, produced different deliverables and encountered many different problems.
Based on these experiences, and given that RWD is now becoming the norm, my workflow has had to adapt. Here are five areas in which I believe designers are required to step up in order to adapt to the responsive web.
Responsive design has been a hot trend in the past couple of years, with plenty of brands adapting their websites for smartphone and tablet users. But here's the thing: responsive design should work for bigger screens too.
I have a 27 inch iMac with a 2560 x 1440 screen resolution, and not many sites make full use of my screen. It seems like a waste. The best responsive websites will be optimised for wider displays, as well as narrower ones.
It goes without saying that a growing proportion of your website's visitors will be using handheld devices with little screens, but you may be surprised by how many people use bigger screens. Certainly I was.
I thought I'd unearth a few examples of brands that are thinking big, as well as small. I shall kick things off by looking at our own stats, to prove the business case.
Responsive design is still a hot topic, but it's slowly joining the mainstream that has become the mobile-first mantra of innovative companies.
With lots of new-build websites being responsive and many replatforms, too, there's plenty to review each quarter. Here I've picked out 12, mostly from March 2014 launches alone. They are from quite different sectors, some B2B and some B2C.
Take a look and hopefully it will inspire your own creative, possibly responsive, design efforts.
Responsive design is still one of the most popular topics on the Econsultancy blog, though among all our roundups one industry that we’ve neglected to cover is B2B.
It’s easy to see why publishers and B2C ecommerce stores might benefit from having a responsive site, as they need to cater for an ever-growing proportion of mobile traffic.
However if we’re happy to make sweeping generalisations, then it can be said that B2B companies are more likely to get a majority of their traffic during working hours when people are in front of a desktop, and also have a longer sales cycle so don’t need to worry about occasional impulse purchases from mobile users.
Here’s a joyously surprising list brought to me by Andrew Warren Payne.
The headline is entirely factually correct, these websites are not responsive. Whether they should be or not is a matter for debate, and I hope one you will take up in the comments section.
There are pros and cons of going responsive and each organisation should be aware of its own ideal site strategy. I’m sure many of our readers know the UX and hence search boost of going responsive is now growing large enough to prove worthwhile, even in the face of much development time.
See what you think of this list.
We love a good example of responsive design here at Econsultancy and judging by our traffic stats so does everyone else.
Our techies are currently squirreling away behind the scenes creating our own beautiful responsive site, but until that’s ready to be revealed here is a roundup of some of the finest examples we saw during 2013.
I should point out that some of these sites may have been launched prior to 2013, however I've taken the examples from posts that we published in the past 12 months.
And for more information on this topic, check out our blog posts detailing why responsive design is so important and highlighting brands that have achieved an increase in conversions after adopting the technology.
The consumer shift towards mobile devices means that businesses should have a strategy in place to optimise their email marketing for smaller screens.
It’s not uncommon for businesses to find that up to 50% of their email messages are opened on mobile devices, however a recent Econsultancy report found that a large number of companies do not have a mobile email strategy in place, with 32% reporting this as ‘non-existent’ and 39% saying their strategy was ‘basic’.
One option for dealing with mobile email is responsive design, which uses one set of code that renders an email differently when viewed on a desktop, tablet or smartphone.
This means that the user experience is optimised regardless of where the recipient decides to open the email.