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Posts tagged with Results

Studio Shoot

B2B video marketing: five tips for better results

Although happily it’s getting rarer, I’ve been to many pitches where the client has insisted we can’t do anything too exciting with video as ‘it’s just B2B’ – it’s incredibly frustrating.

As though the mysterious B2B audience live in a warehouse somewhere, never exposed to the latest James Bond movies or clever Meerkat-based advertising.

1 comment
The Digitals

Five great social media campaigns and their metrics

For the last month we've been bringing you some exciting campaigns and creative, shortlisted for The Digitals 2013.

Here are five more, from the social media category.

I've included some of the hard results of the work, as so often our readers are interested in the numbers involved. Enjoy!

7 comments

Deep social media engagement pays dividends

A new study released today from Wetpaint and the Altimeter Group confirms that deep engagement with consumers through social media channels correlates to better financial performance.

2 comments