Posts tagged with Retail

How shopping malls are enticing consumers offline

I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers.

As you might expect from the group (which included people from a number of different industries) - the subject matter was varied. However, one thing that particularly stood out to me was the topic of consumer loyalty. 

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Amazon scales up in Asia-Pacific: How can local retailers prevent showrooming?

The Amazon effect is now well-known in the West. Wherever the company opens up, consumers benefit with an improved online shopping experiencee, but established retailers see revenues evaporate.

Amazon is now eyeing several markets in Asia, can retailers in the region survive?  New research offers some tips - and some hope.

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high street fashion

Could AI revolutionize high street retail as well as ecommerce?

High street retail hasn't changed much in the last few decades.

Yep, there's click and collect and online returns but, as in years gone by, product buyers decide what will sell by using a mix of nous and trends analysis.

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pepper

I beg you, retailers, don't digitize the in-store customer experience

Online shopping is eating into physical store visits - that much is obvious if you watch any news bulletin about Black Friday.

Footfall for Black Friday 2016 in the UK was down 0.7% on 2015, according to IPSOS.

Look at the latest ONS retail sales figures (for November 2016), and you'll see that in the UK, online sales made up 15.8% of total retail sales. That's almost 25% year-on-year growth.

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How to identify retail customers in store

Identifying customers in store can help tie together sales information and enable a deeper more meaningful relationship with the customer.

But how do we do it well?

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converse

How retailers are targeting Generation Z

I recently wrote about how brands are targeting older generations.

But what about the other end of the age scale?

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Runway to retail: How fashion brands are introducing ‘see-now, buy-now’

Fashion Week used to be an event purely for people in the industry, as well as those ‘important’ enough to bag an invite.

Thanks to digital media, the average consumer can now get a front row seat, too. 

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logos retail

Six iconic retailers and their digital transformation journeys

How is retail being changed by digital?

What better way to find out than by looking at six icons of retail, three from the US (Macy's, Walmart, Walgreens) and three from the UK (John Lewis, Marks & Spencer, and Boots).

Here are their digital transformation journeys, as they fight to compete with online and agile competitors.

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birthday cake

10 key challenges facing CRM marketers

Customer relationship management (CRM) is more complex than ever as marketing channels allow for ever-more sophisticated targeting and content delivery.

So what are the challenges facing CRM marketers?

I spoke to a couple of people in the industry and here list a mere 10 challenges we discussed.

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oasis gif

10 ecommerce UX treats on the new Oasis website

The new Oasis ecommerce website has lots of novel features that are worth noticing.

Luckily, I've compiled them here for all UX enthusiasts to enjoy.

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asos

ASOS recovers from website downtime with agile email

With modern business so defined by customer centricity, it seems an absurd statement of common sense to suggest that the way to get customers back on side after a poor experience is to make them happy again.

That's obvious right? Sort of, except that many companies simply apologise for downtime and then carry on regardless.

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the entertainer

How The Entertainer uses personalised, dynamic email content

The Entertainer, the UK’s largest high street toy retailer with 120 stores, replatformed a year ago, choosing a new email and personalisation platform for its ecommerce business.

With an increased ability to test and learn, the retailer has increased email revenue by 300% since the change. 

Rob Wood, Head of Online, explains that these gains are all about creative and segmentation.

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