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Why are we still talking omni-bollocks, when we should be talking retail?
Why all the jargon?
Why all the omni-channel cliches and the multi-channel job titles? Why all the endless debates about whether digital is right for a brand or not, or digital versus in-store?
Marks & Spencer has been all over the UK news this week, in the way that only Marks & Spencer can.
The media and the public seem to go misty-eyed at the merest mention of the brand, and are willing it to find the good times again.
Unfortunately, we're not buying its clothing or homeware - something the new CEO wants to remedy by "putting the customer at the heart of everything".
But what does that actually mean?
QR codes never really took off in the West.
I had nothing against them, just their implementation (on a creative and a technical level).
However, I wanted one at the weekend so I could leave feedback about a store visit.
Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.
Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.
This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.
They're funky, because I've run out of good adjectives.
For more statistics to build a business case or simply impress your friends, see the Internet Statistics Compendium.
Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall.
Such inauspicious beginnings in its 59th international market could, Waitrose said, turn into its biggest overseas market in three to five years.
But, so shortly after ASOS decided to mothball its Chinese website, why is Waitrose so confident?
According to the IMRG Capgemini Sales Index, online sales accounted for 27% of UK retail sales in 2015. That’s £114bn.
But obviously digital provides more than just a sales channel.
With so many retailers going through a digital transformation programme, I wanted to try to cut through the jargon and define exactly what a digitally transformed retailer should look like.
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family.
Tracking networks and technology companies typically selling the channel as a no-frills, “no-win no-fee” way to pad out marketing plans.
“Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money freed up would be directed into digital, it stated.
It’s no surprise that retail brands are increasingly looking to expand beyond their core market.
The opportunity to become established at an international level, engage new customers and ultimately, open up additional revenue streams is an enticing prospect for any brand with ambitions for growth.
Tinder-style ecommerce apps have been gaining momentum of late.
Tunsy uses this same addictive UI but, interestingly, it's a marketplace, where multiple retailers can find customers.
I got the inside story from Mehdi Boumendjel, co-founder and CCO.
Missguided, the 'fast fashion' online retailer, has launched a shopping app built with the Poq platform.
It's not 'officially' available until March 8th, but it's there in the App Store if you search hard enough.
Let's look at some of the key features.