Posts tagged with Retail Technology

ksubaka

Start Me Up! Ksubaka creates game-like advertising for shoppers

Augmenting the retail environment with consumer-facing digital technology is always a much debated topic.

Ksubaka is a startup that creates fun digital experiences for consumers whilst delivering brand advertising.

We caught up with the team...

0 comments
store tablet

What does a digitally transformed retailer look like?

According to the IMRG Capgemini Sales Index, online sales accounted for 27% of UK retail sales in 2015. That’s £114bn.

But obviously digital provides more than just a sales channel.

With so many retailers going through a digital transformation programme, I wanted to try to cut through the jargon and define exactly what a digitally transformed retailer should look like.

1 comment
in store tech

What's now & next for digital technology in retail stores?

Personally, I think 2014 was the year when the hype around digital technology in retail stores crested a wave.

By 2015, I was writing fairly sceptical posts about the screens in the corner that nobody uses.

However, now that the noise around kiosks, beacons and mobile loyalty has died down, it seems a good time to assess the landscape.

5 comments
be our guest

Econsultancy's top 10 guest posts of 2015

These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.

Here we've picked out the top 10 guest posts of 2015 (by page views) for your delectation.

Thanks to all our contributors.

1 comment
walmart pay

Six implications of Walmart Pay for mobile & retail

Walmart's popular app is set to include payment functionality (much like the Starbucks app).

Trials begin in selected stores this month, but what are the implications of Walmart Pay for mobile and retail?

1 comment
shop

What's next for customer experience in retail stores?

No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store.

But customer experience in retail can be a catwalk for the emperor's new clothes.

Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?

3 comments

NFC technology in packaging: does it have a future?

Rarely a day goes by when the Econsultancy editorial team doesn’t receive an email or 10 updating us on an ‘innovative’ development from one brand or another. 

Usually I only glance over emails like this. But on a recent Friday afternoon I got one related to booze, and suddenly the sender had my attention. 

8 comments

Ted Baker’s virtual store: what is the point?

The British luxury clothing retailer Ted Baker has been striving to integrate digital technology into its high street stores in increasingly innovative ways.

From mannequins communicating product information in-store via an enabled app, to motion sensor enabled LCD screens in shop windows that allow passers-by to play interactive games, Ted Baker clearly isn’t afraid of digital transformation.

5 comments

The 2014 retail IPO explosion: what does this mean for retail technology?

In the past year there have been as many British retailers listing on the stock exchange as there were in the previous ten, as the online and discount players that are shaking up shopping flock to go public.

This flood of initial public offerings (IPOs) has been driven by fundamental changes occurring in the industry with the massive growth of ecommerce and evolving shopping habits. 

0 comments