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No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store.
But customer experience in retail can be a catwalk for the emperor's new clothes.
Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?
As the digital and physical worlds continue to blur, it is clear that digital services will only continue to impact our lives further.
This article looks at how and why retail is leading the charge when it comes to digital transformation.
Parcelly is a delivery service that lets you collect your online purchases at a time and place convenient for you.
I talked to PR and Marketing Manager Roksana Zinchenko about how far the business has come since its launch in December last year and what the future holds.
With the Masters of Marketing awards entry deadline fast approaching (September 23), I thought I’d try and inspire your entry for one of the key sectors: Retail and Ecommerce.
Last year saw some fantastic entries around retail and ecommerce campaigns. In this post I’m going to cover four of the best ones and the impact they had on the businesses that implemented them.
Many retailers resort to sales and discounts to boost sales.
However, smarter retailers have demonstrated there's more to it than that.
Retailers should definitely learn the value of running a decent blog, or ‘online magazine’ as many like to refer to it.
A blog gives your audience a reason to come back.
Imagine having a personal helper by your side when you shop.
With the smartwatch's rise in popularity, this can now be possible.
As an idea, multichannel retail has gained plenty of traction in the online retail space.
It’s a catchy phrase, fits 21st century ideas, and allows retailers to seamlessly interact with their consumers.
Amazon is one of the largest companies in the world and retailers can certainly learn a thing or two from the ecommerce giant.
Every once in a while, a company completely changes the way businesses and consumers think. Ford changed the way we look at cars, Apple changed the way we look at computers and Amazon changed the way we shop.
Small price changes can yield short term gains. Price testing can make them long term.