Posts tagged with Retail

Seven steps to improving staff loyalty & the customer experience

“I’m very passionate about customer happiness.”

So said Naked Wines’ marketing director James Bagley in the last talk I attended on the Social Stage at the Festival of Marketing

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Luxury retailer discounting on Singles' Day

Luxury retailer discounting on Singles' Day: Will they do it again on Black Friday?

Earlier this week I wrote an article on Econsultancy about Black Friday and whether UK retailers will abstain or get involved with the American inspired retail holiday.

Well, like in politics, a week is a long time in retail. Today might be Armistice Day in Europe, and a day of sombre reflection, but in China it’s the wildly popular Singles’ Day sales frenzy.  

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Are we doing Black Friday or not?

Are we doing Black Friday in the UK or not?

It’s that time of year again; the weather’s miserable, tear jerking Christmas ads are back on the telly, and everyone in British retail is trying to decide what to do about Black Friday.

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Why has Amazon opened a physical bookshop?

Amazon has just opened its first physical bookshop, aptly named Amazon Books.

Based at the Seattle University Village the shop will stock the most popular books from Amazon.com and prices will match those on the website. 

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apps

Native apps for retail: 10 reasons it's now or never

Apps in retail are suddenly a topic of parlour conversation again.

There are those who see them as a distracting use of resource, difficult to update and subject to the whims of the app store.

Others see them as the best way to create slick user experiences that allow loyal customers to convert on mobile.

Here's why it's now or never for retailers thinking about investing in native apps.

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Firebox.com enters the high street with a new pop-up store: Q&A

Last week I caught up with Kris Bromley, managing director of Firebox.com, to discuss the online retailer’s recently opened pop-up shop in the Metrocentre in Newcastle. 

For the uninitiated among you, Firebox.com’s motto, ‘shop for the unusual’, pretty much sums up what it’s all about.

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ecommerce in mexico

Five reasons e-retailers are looking to expand into Mexico

Due to lack of infrastructure brands have historically been hesitant about entering the Mexican ecommerce market.

However this is changing and, as the internet retail landscape in Mexico booms, there has never been a better time for online businesses to expand into the region. 

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Five digital marketing tips for retailers this Christmas

It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?

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screen

In-store tech: the screen in the corner that nobody wants to use

We’re obsessed with the evolution of the shopping experience.

Established retailers are trying to learn more about their customers’ shopping habits. The ones getting it wrong are trying to mash tech and the store together into one unwieldy omnichannel concept that turns the customer cold.

This can be summed up as “the screen in the corner that nobody wants to use”.

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shop

What's next for customer experience in retail stores?

No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store.

But customer experience in retail can be a catwalk for the emperor's new clothes.

Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?

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How retail is taking the charge when it comes to digital

As the digital and physical worlds continue to blur, it is clear that digital services will only continue to impact our lives further.

This article looks at how and why retail is leading the charge when it comes to digital transformation.

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Start me up! A profile of Parcelly

Parcelly is a delivery service that lets you collect your online purchases at a time and place convenient for you. 

I talked to PR and Marketing Manager Roksana Zinchenko about how far the business has come since its launch in December last year and what the future holds.  

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