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As an idea, multichannel retail has gained plenty of traction in the online retail space.
It’s a catchy phrase, fits 21st century ideas, and allows retailers to seamlessly interact with their consumers.
Amazon is one of the largest companies in the world and retailers can certainly learn a thing or two from the ecommerce giant.
Every once in a while, a company completely changes the way businesses and consumers think. Ford changed the way we look at cars, Apple changed the way we look at computers and Amazon changed the way we shop.
Small price changes can yield short term gains. Price testing can make them long term.
Most retailers already have the secret to higher conversion rates: data.
Giving away products for free is far from sustainable, but then again there's a time and a place for everything.
When retailers increase their prices, they run the risk of losing customers. But it doesn't have to be that way.
The way retailers choose to position their brand often justifies different price points.
These three brands are proof of that.
Mobile is driving major changes in how consumers research and buy across a wide range of industries.
So for online marketers it is no longer enough to rely on responsive site design and a mobile app. You need to think mobile-first.
As Econsultancy lists its 16 essential success factors for ecommerce checkouts, we have been revamping ours at Spreadshirt.
2014 saw an upswing people using their mobile devices not only to browse, but also to buy.
The trend extended to phones too, as consumers became increasingly confident in buying from their phones rather than waiting to make the final purchase from a desktop or laptop.
Many retailers make the mistake of making their prices the biggest point of differentiation.
Here's how they can change that.
Ecommerce has been making its mark the past couple of years, but is still only a fraction of the overall retail industry.
Online retailers and ecommerce professionals have been eagerly speculating that online retail will soon overtake brick and mortar stores in terms of popularity and sales.
Despite optimistic holiday numbers, research has indicated that these speculations are simply not true.
The world of ecommerce has come a long way the past couple of years.
We’ve assembled these quotations from various thought leaders and beyond to summarize tactics that have changed the way customers and businesses alike interact in the industry.