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Last week I caught up with Kris Bromley, managing director of Firebox.com, to discuss the online retailer’s recently opened pop-up shop in the Metrocentre in Newcastle.
For the uninitiated among you, Firebox.com’s motto, ‘shop for the unusual’, pretty much sums up what it’s all about.
Due to lack of infrastructure brands have historically been hesitant about entering the Mexican ecommerce market.
However this is changing and, as the internet retail landscape in Mexico booms, there has never been a better time for online businesses to expand into the region.
It’s nearly ‘that time’ of year again. So what are the key things to consider if you’re still putting the final touches to your digital marketing strategy for the holiday shopping season?
We’re obsessed with the evolution of the shopping experience.
Established retailers are trying to learn more about their customers’ shopping habits. The ones getting it wrong are trying to mash tech and the store together into one unwieldy omnichannel concept that turns the customer cold.
This can be summed up as “the screen in the corner that nobody wants to use”.
No wonder customer experience is such a hot topic - we all shop and we all know when we don't like a store.
But customer experience in retail can be a catwalk for the emperor's new clothes.
Remember how many people talked about the ability to use social media on an interactive terminal in store? To perhaps 'Like' a product or upload some ropey augmented reality selfie to Twitter?
As the digital and physical worlds continue to blur, it is clear that digital services will only continue to impact our lives further.
This article looks at how and why retail is leading the charge when it comes to digital transformation.
Parcelly is a delivery service that lets you collect your online purchases at a time and place convenient for you.
I talked to PR and Marketing Manager Roksana Zinchenko about how far the business has come since its launch in December last year and what the future holds.
With the Masters of Marketing awards entry deadline fast approaching (September 23), I thought I’d try and inspire your entry for one of the key sectors: Retail and Ecommerce.
Last year saw some fantastic entries around retail and ecommerce campaigns. In this post I’m going to cover four of the best ones and the impact they had on the businesses that implemented them.
Many retailers resort to sales and discounts to boost sales.
However, smarter retailers have demonstrated there's more to it than that.
Retailers should definitely learn the value of running a decent blog, or ‘online magazine’ as many like to refer to it.
A blog gives your audience a reason to come back.