Posts tagged with Retargeting Ads

How not to be creepy with display ad retargeting

As we all know by now, retargeting has given itself a bit of a reputation, and not the good kind. 

However that doesn't mean it shouldn't be used. I wanted to use this post to try and find out the right way to go about retargeting customers through online display ads, based largely on my own experience as a consumer.

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Display retargeting 101: a handy guide to the buzziest ads on the internet

Retargeting relies fundamentally on collecting user data and applying it intelligently to expedite conversions.

This post looks at the case for retargeting, the working behind it, and how to design ads.

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