Posts tagged with Retargeting

retargeted ad

Six big retargeting mistakes marketers should avoid

Retargeting can be an incredibly powerful weapon in the digital marketer's arsenal. For some marketers, it consistently produces one of the highest ROIs of all digital campaigns.

But even so, many marketers make mistakes that can reduce the efficacy of their retargeting campaigns. Here is a look at six of the biggest.

0 comments

Facebook will soon require marketers to confirm they have user consent for Custom Audiences

The long-term effects of Facebook's ongoing data abuse crisis are still unclear, but one of the most popular and powerful tools Facebook offers marketers could be changing as a result.

According to reports that have since been confirmed by Facebook, the social media giant is planning to require that marketers using Custom Audiences certify to Facebook that they have obtained consent from the individuals whose data they provide to Facebook.

2 comments
computer and capsules

Will digital phenotyping ever be applied to pharma marketing?

The landscape for pharma marketing is changing rapidly and pharma companies are being forced to rethink how and to whom they market.

For example, it's now reasonable to talk about the possibility of a pharma company shunning sales reps entirely and instead using digital channels to reach healthcare professionals and patients directly – an approach that probably would have seemed unthinkable less than a decade ago.

0 comments

In a blow to marketers, Google will let users opt-out of remarketing ads

Life continues to get more and more difficult for marketers, particularly those who target users as precisely as possible.

Earlier this week, Mozilla announced that it has added Opt-in Tracking Protection to Firefox Quantum, the latest version of its popular browser. Opt-in Tracking Protection enables users to block trackers, many of which are used by ad networks, all time time. Previously, Firefox blocked trackers only when users were browsing in private mode.

3 comments

The single best way to improve your online advertising

One of the most popular topics at Econsultancy events is online advertising.

Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on programmatic buying.

0 comments
facebook logo

A beginner's guide to Facebook Custom Audiences

Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses.

But for many marketers, Facebook's most productive targeting functionality is Custom Audiences, which allows marketers to deliver Facebook ads to users they're already interacting with.

1 comment

What advertisers need to know about Safari's new anti-tracking feature

The digital ad industry is up in arms about a new Intelligent Tracking Prevention feature that is included in the latest version of Apple's Safari browser.

The feature is now on millions of mobile and tablet devices as of the release of iOS 11 on Tuesday and will come to millions more later on September 25 with the release of macOS High Sierra. 

1 comment
g fb

How to integrate search & social: It's all about curating audiences

The integration of search and social used to be about PR (social media driving link building) but now it's increasingly about conversion.

With both Google and Facebook offering highly targeted advertising, the ability to build lists across search and social is changing the marketer's approach.

Marty Weintraub, founder of Aimclear, spoke at this year's SAScon about psychographic targeting and curating audience-based remarketing pools. Here are some of the tactics he extolled.

0 comments

Highly targeted online ads don't work: Stanford researchers

According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.

Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."

5 comments
c3po

In programmatic advertising, what are CMPs and DCOs?

Programmatic creative is a burgeoning area of ad technology.

Lots of new software is entering the market that allows ad creative to be produced and optimised quickly and at scale.

These technologies can be defined as CMPs or DCOs. So, what exactly are they?

0 comments

Give your ad campaigns a boost between Christmas and New Year

As the year draws to a close, here's some final advertiser inspiration to make those ad budgets work harder.

1 comment
return ticket

How to win back customers online: 101

How can you win customers back online? 

Here's an intro looking at some of the tools you can use, as well as some advice on knowing which customers to target.

3 comments