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Most marketers are sitting on a gold mine of big data that goes unused.
In January, I kicked off a series outlining how to construct agnostic marketing strategies around dormant data, specifically about personalizing the onsite experience based on purchase patterns.
This installment evaluates two brands I’m very fond of, Hugo Boss and Virgin Atlantic, and outlines opportunities their retargeting programs are not capitalizing on.
Like it or not, social networks are now a vital part of our lives, and whether we're keeping in touch or consuming news or trends, most people wear a number of caps when socially not-working.
So how do we feel about the idea of Big Brother 'helping' with these daily routines?
Consumers' online shopping behaviour changes during the holiday season. While appearing more indecisive they are actually significantly more determined.
However they need more confirmation, and a gentle nudge that a well-designed retargeting campaign can provide.
The social network launched Facebook Exchange to combat investor scepticism of its ability to monetise on its users through advertising.
Early results suggest that the hailed value of user data has been sidetracked by a well-known advertiser darling: retargeting.
Facebook has been making great strides in further monetizing their platform. With stock prices down and a few recent acquisitions under their belt, it’s becoming increasingly more necessary to build onto the already pre-established advertising capabilities.
With much focus being on ‘organic growth’ and ‘engagement’ stemming from their Sponsored Story Ad Units, it only makes sense to compliment the organic with Paid Search. Many users utilize Facebook Search to navigate to brand pages – Facebook is now making it easier to have a specific brand page bubble to the top for keywords, and also brand terms.
If there was any doubt that Facebook is going to be putting the peddle to the metal on its monetization efforts now that it's a publicly-traded company, those doubts are apparently going to be eliminated very quickly.
That's because reports have surfaced indicating that the world's largest social network is on the brink of launching a real-time ad exchange dubbed Facebook Exchange.
With the advancement of digital innovation in display ad targeting and personalization, it is now possible for advertisers to optimise their display campaigns in real time, based on their internal business data.
Tying advertisers' own internal data with their display campaigns is a pot of gold that few advertisers have fully tapped.
Here are some best practices for increasing online sales by using information you already have...
Retargeting is now a common advertising tactic for online retailers and, like many people, I'm often followed across the web by a pair of trainers I looked at earlier that day.
We interviewed behavioural targeting provider Struq about the various issues around retargeting...
Online ad retargeting is a very powerful concept that, in the wrong hands, can not only infuriate your prospective customers but also threatens the entire cookie-fueled display advertising market.
We've all been the victim of this: you look at a pair of pink, fluffy handcuffs on BondageMaster.com and for the next three months, the very same handcuffs appear on almost every other site you visit. Spooky.
Online content may be sexy, but even on the internet, turning a profit as a publisher isn't always easy, particularly if you rely on ad revenue to pay the bills. After all, today's advertising market has come a long way since the 1990s.
Advertisers have a seemingly unlimited array of
advertising options, and the proliferation of ad networks and
technologies such as retargeting mean that many publishers have seen
their CPMs decline.
According to an AdAge opinion piece by Tom Hespos, who runs a digital marketing firm, advertising is failing publishers.
Online retailers are increasingly retargeting consumers on other websites when they have browsed on their own web properties but left without buying anything.
I've been asking three retargeting providers about how it works, why they think online retailers should adopt the tactic, and how they deal with consumers' concerns about privacy.
While it’s definitely not search, if there is one display technique that search marketers need to start using it’s retargeting. And with Google’s new remarketing feature it’s easier than ever to set up campaigns that will help improve overall search campaign ROI.
Google is far from being the first to launch a retargeting feature, but it’s the first service that is easily available for search marketers and doesn’t require any additional tagging if you are already running a search campaign with conversion tracking in place. If not, it’s easy to create a specific remarketing tag and implement on the desired web pages.