Posts tagged with Return On Investment

The five things marketers must do to prove digital marketing ROI

The transition from traditional to digital marketing has proved to be a mixed blessing for marketers.

From one angle, digital has been great for marketers. The digital metrics we get from digital platforms help us optimize our campaigns and improve outcomes to a great extent.

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Six things marketers should do to improve their return on relationships (ROR)

Today's marketers appear to be fixated on one type of return, return on investment (ROI).

There is, however, another type of return which may be equally as important to a brand's future financial health, their return on the goodwill they develop with their customers or their return on relationships (ROR).

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66% of marketers say email delivers 'excellent' or 'good' ROI

Two-thirds of marketers (66%) state that email delivers an ‘excellent’ or ‘good’ ROI, with 8% of businesses achieving more than half of their sales through this channel.

The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013, which shows that despite the ever-increasing toolkits and techniques available to marketers, email still holds its place as a channel that offers a strong ROI.

The 2013 version of this report covers new and changing trends within this key marketing channel, and its integration with other areas of marketing and key business functions.

But in spite of the strong potential for delivering a great return in investment, companies are spending too little time on optimisation of campaigns compared to design and content.

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