Posts tagged with Reuters

solvency II

How Thomson Reuters used sales targets to prove the value of marketing

Antonia Wade is head of marketing in Europe for Thomson Reuters.

At the Festival of Marketing she talked about how marketing is being transformed in her business. 

It was a great reminder of the fundamentals of business and a rally cry for marketers to prove their value.

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Prominent news publishers band together to sell ads

Five prominent news publishers have formed the Pangaea Alliance to offer media buyers programmatic access to their ad inventory. 

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ITN unifies online ad sales with Rightster

As part of a major shift in digital strategy, British news producer ITN Productions is unifying its online ad sales as it hands control of its publisher network to video specialists Rightser.

The partnership means that for the first time, brands will be able to buy ads within ITN’s news and entertainment content - which features on AOL, Dailymotion, Metro.co.uk, Express.co.uk and more - from one place. 

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Reuters targets consumers with its new design

Tis the season to redesign. CNN recently launched a new look for CNN.com, and now news service Reuters has launched a new look for Reuters.com.

But while CNN.com's redesign was all about the content, Reuters' redesign is all about the focus. The new Reuters.com design is all about one thing: making the website a much more attractive destination for consumers.

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Marketing the end of a recession is a lot like marketing during a recession

The current state of the economy brings both good news and bad news for retailers. Consumers are becoming more optimistic about their finances. But they are likely to drop buying habits they picked up during the recession.

The Reuters/University of Michigan consumer sentiment index rose to 70.2 in September, compared to 65.7 last month, which is its first gain in the last three months. Economists only expected the index to reach 68. The news is good for American retailers, but there's no evidence that consumer purchase intentions will change with their confidence levels. 

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