Posts tagged with Revenue Share

Five big mistakes made by publishers

Publishing may be a tough business all around these days, but thanks to the internet, there are more publishers than ever.

Many of them won't survive, of course. And the ones that die won't just be traditional publishers that fail to adapt to the internet; there are plenty of digital publishers making potentially fatal mistakes too.

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Google reveals the AdSense revenue share

AdSense is one of the widely-used monetization tools amongst digital publishers, especially those of the smaller variety. Yet publishers have no idea what portion of the advertising revenue their sites generate is being shared with them by Google. Until now.

Yesterday, in a move that has been discussed and anticipated for some time, Google has finally shared the AdSense revenue share with publishers.

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Is Google cutting publishers' AdSense revshare?

Google AdSense pays out over $1bn in revenue every quarter of the year to publishers. For many of these publishers, especially smaller ones, AdSense is a primary source of revenue.

Yet there's something interesting about AdSense: publishers don't know the exact percentage they're being paid by Google for ad revenue their sites generate.

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