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A couple of weeks ago, Amazon sued over 1,000 people for posting fake reviews on its site. The defendants in question had offered their services on fiverr.com.
But is Amazon addressing the symptoms, not the cause?
This week Amazon sued four fake review companies. But does it just pretend to care?
Social proof can boost your conversion rate, but it can also work against you.
These five mistakes will eliminate the benefits of using social proof, and one of them could completely destroy your business.
Online reviews are worthless, some would have us believe, because of the level of fake postings.
However, with the right safeguards in place, fake reviews can be contained and dealt with.
Here's why fake online reviews are becoming an exercise in futility for companies who want to game the system.
With 70% of people said to trust consumer opinions posted online, ecommerce sites are wise to use social proof to increase buyer confidence.
Social proof (online, that is) takes many forms. Reviews are perhaps the most obvious example, but this can be conveyed in other ways.
Here are some examples of sites using social proof to convince customers to take the plunge...
In the world of social media, social networking and instant access to information, people have become more talkative than ever.
So it comes as no surprise that when making a decision online, consumers look to the readily accessible experiences of others and have done so since the dawn of the internet.
With 70% of people trusting consumer opinions posted online, it is essential that any ecommerce business keeps up with the demand for social proof, allowing other consumers to read and hear about other people’s experiences with a given product or service.
To get the best conversion rates and beat the competition, your business must prove to potential buyers that people like your product.
Here’s how to bring consumers and companies together.
Consumer reviews are effective sales drivers, and a trusted source of information for users, but very few hotel brands seem to make use of them.
Here, I've looked at some of the UK's hotel chains to see who is using reviews and, if so, are they doing it well.
The best time to review a project is probably months ago, when all seemed well.
It doesn't look good. The project has missed a major milestone. The team is working seven-day weeks. The project manager is off with stress-related illness. Quality has gone out the window.
And as for our customer, not at all happy.
We need to find out what’s really going on. It’s time to schedule a project review.
There’s not much you can’t buy online these days. However, one purchase that will remain bricks-and-mortar for the foreseeable future is the automobile (unless you’re Volvo or Tesla).
The process of buying a car is split, just like an online purchase, in two phases: initial research and the purchase.
The difference here is where it happens. The first, for most consumers, happens online. The second does not, and that’s where digital marketers begin to pull their hair out.
What makes a great ecommerce product page?
I'd say it's a blend of several factors, including usability, use of images, reviews and clear information for shoppers.
Here I've rounded up some more excellent examples, with the intention of highlighting some examples from less mainstream sites.
We can all get excited about the prospect of working with a new client that has an exciting product, brand or industry, but what about the more 'boring' ones?
Do you reject the proposal on the basis that your innovative ideas might not be a good fit or win you any awards, or do you accept the challenge and benefit from opportunities others might have overlooked?
If you're from the latter camp, you'll appreciate the major benefits to each stage of the purchase cycle that so-called 'boring' content can provide.
Let's take a look at how and why it is so important.
Consumer reviews don't have to be used only on product pages.
We know they can be very effective there, so why not try them out in different settings?
Here I've rounded up 11 examples of reviews used in clever and innovative ways. Some online, some offline...