Posts tagged with Reviews

jacob de lichtenberg

A day in the life of... Consumer Product Manager at Trustpilot

Jacob de Lichtenberg is Consumer Product Manager at Trustpilot, the online review community.

As the subject of this week's 'Day in the Life', Jacob gives us an insight into the process of taking user data, analysing it and improving the product offering.

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Image shows a BBQ on the Littlewoods.com site with 38 reviews. Placing cursor over the 4.4 stars drops down a chart of individual scores 23 five star reviews; 10 four stars etc.

Who should own customer reviews in your organisation?

Research studies show the importance of reviews and ratings on the path to purchase. Online customer reviews can have a major impact on the business of retailers and a host of other companies (on and offline).

That’s why you may need a role or a team responsible for managing reviews, ratings, questions and other consumer-generated content (CGC).

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A day in the life of... Feefo CCO & co-founder

Our ever-popular Day in the Life feature this week catches up with Matt Eames, CCO and co-founder of Feefo, the reviews specialist.

Let's find out what he does with his time..

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10 snazzy digital marketing stats from this week

We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.

Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.

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Analysing Amazon’s palliative approach to fake reviews

A couple of weeks ago, Amazon sued over 1,000 people for posting fake reviews on its site. The defendants in question had offered their services on fiverr.com.

But is Amazon addressing the symptoms, not the cause?

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Does Amazon finally care about fake reviews?

This week Amazon sued four fake review companies. But does it just pretend to care?

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Five mistakes marketers make when using social proof

Social proof can boost your conversion rate, but it can also work against you.

These five mistakes will eliminate the benefits of using social proof, and one of them could completely destroy your business.

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How to deal with fake online reviews

Online reviews are worthless, some would have us believe, because of the level of fake postings.

However, with the right safeguards in place, fake reviews can be contained and dealt with. 

Here's why fake online reviews are becoming an exercise in futility for companies who want to game the system.

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18 highly effective examples of social proof in ecommerce

With 70% of people said to trust consumer opinions posted online, ecommerce sites are wise to use social proof to increase buyer confidence. 

Social proof (online, that is) takes many forms. Reviews are perhaps the most obvious example, but this can be conveyed in other ways. 

Here are some examples of sites using social proof to convince customers to take the plunge... 

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Your guide to competing in the age of social proof

In the world of social media, social networking and instant access to information, people have become more talkative than ever.

So it comes as no surprise that when making a decision online, consumers look to the readily accessible experiences of others and have done so since the dawn of the internet.

With 70% of people trusting consumer opinions posted online, it is essential that any ecommerce business keeps up with the demand for social proof, allowing other consumers to read and hear about other people’s experiences with a given product or service.

To get the best conversion rates and beat the competition, your business must prove to potential buyers that people like your product.

Here’s how to bring consumers and companies together.

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Online reviews work, so why do so few hotels use them?

Consumer reviews are effective sales drivers, and a trusted source of information for users, but very few hotel brands seem to make use of them. 

Here, I've looked at some of the UK's hotel chains to see who is using reviews and, if so, are they doing it well. 

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Weekly confessional

When should I review a project?

The best time to review a project is probably months ago, when all seemed well.

It doesn't look good. The project has missed a major milestone. The team is working seven-day weeks. The project manager is off with stress-related illness. Quality has gone out the window.  

And as for our customer, not at all happy.

We need to find out what’s really going on. It’s time to schedule a project review.

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