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When Google announced that it was acquiring Zagat, it looked problematic. After all, Zagat was a publisher struggling to stay relevant in the digital age and Google was the world's biggest search engine. The potential conflicts the deal could create were huge.
One of the companies likely to have been most concerned with the acquisition was Yelp. Along with other popular user-generated reviews sites, it has arguably played a key role in Zagat's woes. With Google behind it, would the Mountain View-based company push Zagat content at the expense of a company like Yelp, which it once reportedly looked to buy?
Last September, Google acquired Zagat, a company that built a world-famous brand around printed restaurant guides.
Thanks to the internet and the rise of user-generated reviews sites like Yelp, Zagat like so many other print publishers had seen a stunning reversal of fortunes before Google swooped in to buy it.
Here's a round up of digital marketing stats we've seen this week.
Topics include connected TV, mobile email, social media customer service, QR codes and Angry Birds...
Qype has announced that it cut more than 2,000 fake reviews last month as it seeks to clean up its listings.
It said that around 3% of new reviews have been deleted since it declared war on unethical listings last year.
Marketers know that smart phones and tablets are increasingly part of the "path to purchase" for many consumers, but how big a role did they play in purchasing decisions this past holiday season?
According to Google, a big one.
Social commerce company Reevoo has released research that suggests bad reviews are good for business.
The company found that 68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews when they don’t see anything negative at all.
When it comes to getting reviews from the media, I like to take the approach of 'you make your own luck'.
It’s very easy to send press releases to a selection of media publications, sit back and forget about it, but like any form of outreach, without a targeted approach the results will be poor.
The quality and quantity of your media reviews is tied directly to the amount of effort that is put in, and the amount of research that is done before you hit send on an email.
Working as both a blogger who reviews products, and as a marketer who is trying to get reviews, I’ve compiled 20 solutions based on my own experience.
Free speech. We all think it’s our God-given right, but are we exploiting it? Twitter, Facebook, blogs and reviews all give the consumer a perfect platform to play the critic.
While product page design has improved in the past few years, an often neglected area is sales copy.
A common mistake is to simply place the manufacturer’s product descriptions on pages. While this approach is easier, a more personal touch and unique tone of voice can help your product pages stand out and really sell the benefits of products.
I'm going to explain why good sales copy is so important, and look at some examples where retailers are getting this spot on...
Top retailers are increasingly turning to the web to grow revenues and acquire more customers. But are these online retailers delivering the experience that consumers now expect, particularly given the increasingly social nature of the web?
There is a temptation to think that negative reviews are always a bad thing for a brand. Some of them definitely are, but it's much more nuanced than that.
Recent stats suggested that between one and three bad reviews would deter 67% of customers from a purchase, but not all negative reviews are bad for businesses.
As a recent example from a US cinema shows, context is all important.
We know all about the value of user reviews for e-commerce sites for increasing conversion rates, but there are also some SEO benefits to consider.
Distilled's User Generated Content for SEO white paper details some of these benefits. Here are a few key takeaways from the report...