Posts tagged with Reviews

Ironic user reviews boost t-shirt sales by 2,300%

Irony worksUser reviews come in many shapes and sizes, but typically people either love or hate a product. It’s normally a simple black and white issue, as few people bother to leave reviews for mediocre products.

It turns out that this either/or thinking is plain wrong, and there is a third factor to consider: irony. And tongue in cheek reviews stand a better chance of going viral, at least judging by the success of the Three Wolf Moon T-shirt

The t-shirt, which features three wolves and one moon, has become one of the top sellers on Amazon, thanks to some classic one-liners and other more detailed reviews, with most written with an industrial-sized dose of irony. 

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Can IMShopping bring a little bit of the in-store shopping experience online?

As much as I love buying things online, there's a lot to like about the in-store shopping experience. Being able to see, touch and try a product in person can play a major role in a purchasing decision. It also helps to have a member of the sales staff handy to answer questions.

But a startup that launched today is hoping to make the online shopping experience a little bit more like the offline one.

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Yelp updates its iPhone app

US based local listings and reviews website Yelp launched in the UK at the beginning of the year, and had already launched an iPhone app to accompany the main website.

I was impressed with the iPhone app when I compared it with Qype Radar a few months ago, and it has just updated with some more useful features, as well as content tailored to UK users.

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iPhone app comparison: Qype Radar and Yelp

Local listings and reviews websites should be well suited to the mobile internet, as the kind of information they offer can be incredibly useful when out and about and looking for somewhere to eat, or some local entertainment.

There are a few sites like Tipped, Yell.com which have dedicated mobile versions of their services, but two such websites have launched iPhone apps, which offer a richer experience than the standard mobile sites. I have been trying out two iPhone listings apps; Qype Radar and Yelp...

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Site review: Yelp.com

US listings and review website Yelp, already a big success in the US, launched a UK version this week, which covers the London area and a number of other major UK cities.

There are a few local listings sites in the UK already: Trusted Places, welovelocal, Tipped and Yell.com all offer similar sites with local business listings and user reviews, so how does Yelp's offering measure up?


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