Posts tagged with Rfp

How brand marketers can improve their agency relationships

One of the key roles of brand marketers these days is to select and work with agency partners.

Yet how best to manage agency relationships is seldom discussed, leaving most client-side marketers to figure it out for themselves.

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We’ve updated our SEO RFP!

A couple of years ago, I wrote an article for Econsultancy stressing the importance of writing a brief when looking to appoint a search agency.

This was in response to the fact that, in my experience, so few businesses seem to do so.

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Q&A: Chris O'Hara on the nuts and bolts of programmatic direct

Chris O'Hara, Co-Founder and CRO of Bionic Advertising Systems, is the author responsible for our recently published Programmatic Marketing: Beyond RTB Best Practice Guide.

Below, he answers some questions about the new programmatic direct landscape and other topics covered in the report.

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glue bottle

Is the RFP broken? Part two

The question of whether the ecommerce RFP is fit for purpose raised its head again recently.

I’ve received a few since the last post and have come to the conclusion that they have all entirely missed a rather large point, to paraphrase the intro from my first post.

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Top 20 SEO requirements for scoping your eCommerce platform

site optimisationHaving spent the last 6 years Client side as Head of eCommerce and agency side managing digital marketing teams, one constant has been confusion in new platform builds over what a “search engine friendly” website actually is. 

eCommerce solution providers advertise optimised platforms and Clients demand search engine friendly sites; do both mean the same thing? Rarely. Client side eCommerce managers can confuse technical and content optimisation, leading to miss-matches between expectation and delivery. A technically optimised web platform does not necessarily mean that keyword planning and meta content optimisation have been carried out.

This blog provides a tick list of the core elements that you should specify in any RFP or ITT when scoping a new eCommerce platform. They act as a starting point for SEO dialogue, enabling you to push vendors on specific areas of optimisation expertise. Please note the list is not in any order of priority.

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