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Posts tagged with Rich Media

PartyGaming takes ads to offset US gaming ban

London-listed online casino operator PartyGaming is to run web advertisements to make up for the impact of recently-introduced US anti-gambling laws.

The company has signed with the Traffic Marketplace advertising network to place ads on PartyPoker.com and PartyPoker.net in the US.

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Mobloggers lend PR pace to Olympics

The London 2012 Olympic delivery authority called on mobloggers to distribute some of the first images of the games' new brand identity.

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Bruce Willis adopts Second Life for Die Hard promo

Bruce Willis chatted with movie fans in Second Life to promote his upcoming Die Hard 4.0 release in a move that is being seen as good example of virtual world marketing.


capture: Dave Brown

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Top ten Facebook widgets

Social network Facebook opened its doors to third party developers last week, allowing users to add apps to their profile pages for the first time.

Since the launch of the Facebook development platform, plenty of widgets have been added to the site. Here's a list of the most popular so far...

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US online ad spend jumps 35%

The Interactive Advertising Bureau (IAB) released its 2006 Internet Advertising Revenue Report yesterday, with the figures revealing that total online ad spend reached $16.9bn (£8.5bn).

The report (PDF) shows that online ad revenue grew by 35% on 2005's figures, with a record $4.8bn (£2.4bn) in revenues for Q4 2006.

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GPS comes to promotion marketing

Orange has unveiled a viral web game that uses a GPS tracking device attached to a bull in a field somewhere near Somerset.

Spot The Bull exploits the mobile network's sponsorship of the Glastonbury festival, offering prizes to players if they can correctly predict the location of the creature.

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New ad measuring guidelines for Ajax

The association representing online advertisers in the US has moved to address the problem that leaves hits on modern, Ajax-based pages unable to be tracked.

The Interactive Advertising Bureau (IAB) has released a new set of guidelines for measuring rich web applications.

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eBay launches widgets for syndicated selling

eBay has launched a Flash widget applet that allows sellers to embed their auctions on sites around the web.

The auction site has billed the move as "a fun and easy way for you to share the interesting things you've discovered on eBay and personalise your blog, social networking page or website".

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WPP eyes 24/7 Real Media but faces stiff competition

WPP is reportedly discussing a takeover of 24/7 Real Media – although it is only one of a number of suitors we understand to be encircling the online ad company.

The New York Post reports that 24/7 is 'on the auction block' and could end up fetching more than $600m, with WPP already in talks.

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US internet radio under threat from new ruling

The US Copyright Royalty Board has rejected an appeal by internet radio broadcasters against a plan to increase royalty fees.

Many US web broadcasters are saying that the royalty hikes, which will be backdated to January 2006, will put them out of business, as well as affecting the diversity of music available online.

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Web video ads 'better than TV and banners'

Web video ads are more effective than TV commercials, and people read online articles in greater depth than print articles, according to new research.

Viewers had better brand recall from video ads embedded in shows watched online than from regular TV advertisements, according to research firm Millward Brown.

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DoubleClick to sell up?

DoubleClick is in 'active talks' with Microsoft and other potential suitors over a sale, according to the Wall Street Journal.

The digital marketing group has reportedly appointed investment bank Morgan Stanley to review its options, including a sale or stock market listing.

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