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London-listed online casino operator PartyGaming is to run web advertisements to make up for the impact of recently-introduced US anti-gambling laws.
The company has signed with the Traffic Marketplace advertising network to place ads on PartyPoker.com and PartyPoker.net in the US.
Bruce Willis chatted with movie fans in Second Life to promote his upcoming Die Hard 4.0 release in a move that is being seen as good example of virtual world marketing.
capture: Dave Brown
Social network Facebook opened its doors to third party developers last week, allowing users to add apps to their profile pages for the first time.
Since the launch of the Facebook development platform, plenty of widgets have been added to the site. Here's a list of the most popular so far...
The Interactive Advertising Bureau (IAB) released its 2006 Internet Advertising Revenue Report yesterday, with the figures revealing that total online ad spend reached $16.9bn (£8.5bn).
The report (PDF) shows that online ad revenue grew by 35% on 2005's figures, with a record $4.8bn (£2.4bn) in revenues for Q4 2006.
Orange has unveiled a viral web game that uses a GPS tracking device attached to a bull in a field somewhere near Somerset.
Spot The Bull exploits the mobile network's sponsorship of the Glastonbury festival, offering prizes to players if they can correctly predict the location of the creature.
The association representing online advertisers in the US has moved to address the problem that leaves hits on modern, Ajax-based pages unable to be tracked.
The Interactive Advertising Bureau (IAB) has released a new set of guidelines for measuring rich web applications.
eBay has launched a Flash widget applet that allows sellers to embed their auctions on sites around the web.
The auction site has billed the move as "a fun and easy way for you to share the interesting things you've discovered on eBay and personalise your blog, social networking page or website".
WPP is reportedly discussing a takeover of 24/7 Real Media – although it is only one of a number of suitors we understand to be encircling the online ad company.
The New York Post reports that 24/7 is 'on the auction block' and could end up fetching more than $600m, with WPP already in talks.
The US Copyright Royalty Board has rejected an appeal by internet radio broadcasters against a plan to increase royalty fees.
Many US web broadcasters are saying that the royalty hikes, which will be backdated to January 2006, will put them out of business, as well as affecting the diversity of music available online.
Web video ads are more effective than TV commercials, and people read online articles in greater depth than print articles, according to new research.
Viewers had better brand recall from video ads embedded in shows watched online than from regular TV advertisements, according to research firm Millward Brown.
The digital marketing group has reportedly appointed investment bank Morgan Stanley to review its options, including a sale or stock market listing.