Posts tagged with Rich Pins

What is ASOS doing so right on Pinterest?

It used to be that a week wouldn’t pass without one of us writing a Pinterest-related post.

In the last few months though we’ve barely covered the ‘visual discovery platform’. It’s not because interest has waned, in fact Pinterest currently has 70m users and the platform drives an unprecedented amount of traffic to retail sites.

It’s just because the best practice guidelines for brands to succeed on Pinterest haven’t really changed.

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What are Rich Pins and how can you use them?

Pinterest marketing for retailers has gotten a whole lot more interesting.

Quite simply, Rich Pins offer more details than your standard Pinterest pins, therefore making them more useful.

If you’re a retailer you can include product information such as real-time pricing, stock availability and direct links to the product page.

Rich Pins are a very similar concept to ‘rich snippets’.  If you’re already aware of ‘rich snippets’ then you’re half way to understanding Rich Pins.

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How retailers can make the most of Pinterest tools

Pinterest users are showing more passion than Facebook users do, as its content iss shared more often and has a longer shelf life.

Marketers should be adding content such as videos to their pinboards on a regular basis, and Pinterest is rolling out tools that make it easier for brands to showcase their products.

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Pinterest logo, ecommerce

Four points of Pinterest in ecommerce‏

The pinboard-style website is on the rise, aspiring to become the visual search engine of the internet.

With the novel arrival of the newest batch of pins that this social media channel has recently created for today’s modern digital consumers, will it be taking retailers by storm, or just bring a drizzle of rain into the world of ecommerce?

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