Posts tagged with Richard Branson

Can 'iPadvertising' save mobile advertising?

The iPad provides a much richer experience and real-estate than the standard mobile phone or even the iPhone. New iPad advertising formats, dubbed iPadvertising, might start to bear fruit not only for mobile advertising, but the advertising industry in general. 

Will mobile advertising finally grow up and be taken seriously with the emergence of the tablet?

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iPlayer coming to the US...on an iPad

Is the iPad the future of media and publishing? Media moguls like Rupert Murdoch and Richard Branson think it is. As a result, they're making big bets on the iPad.

Another big name apparently has a lot of faith in Apple's tablet device too: the BBC. According to reports, it is planning to launch a version of iPlayer in the United States, and has chosen to roll it out on the iPad.

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Murdoch and Branson: blinded by the iPad's glare?

In the run-up to the launch of the iPad, there was a lot of talk about the impact Apple's tablet computing device would have on traditional publishers. For some, including publishing execs, the iPad was seen as potential source of revitalization for newspapers and magazines.

While it remains to be seen whether or not the iPad will be as beneficial to traditional publishers as many hoped, it has become clear that finding success on the iPad isn't any easier than finding success in the broader market.

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