Posts tagged with Robert Dyas

robert dyas

Five questions raised by that viral Robert Dyas ad

We so very rarely see quirky or 'marmite' video creative where brands are perceived to be taking a risk.

That's especially true in the holiday period, when most brands tend to sprinkle some glitter over their ad campaigns, or add some warm humour (daft at a push, e.g. Lidl).

This is partly why Robert Dyas' new commercial has made such a big impact, with more than 400,000 YouTube views in its first weekend.

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