Posts tagged with Roi

With focus on delivering ROI, Facebook makes changes to paid post boosting

Late last year, IPG Mediabrands' Magna predicted that the global market for digital advertising would surpass $200bn and eclipse television ad spend.

But the still-growing digital ad pie is no longer a free-for-all. Thanks to concerns over brand safety, relevance, fraud and viewability, advertisers are becoming more careful about how and where they advertise and even the biggest ad platforms are taking note.

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How much waste is in the digital ad market?

Growing advertiser focus on brand safety, relevance, viewability and ad fraud is motivated by one thing: advertisers don't want to waste money on ads that don't realistically have the potential to deliver results.

But is it really possible for advertisers to identify wasteful digital ad spend and reduce or eliminate it?

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solvency II

How Thomson Reuters used sales targets to prove the value of marketing

Antonia Wade is head of marketing in Europe for Thomson Reuters.

At the Festival of Marketing she talked about how marketing is being transformed in her business. 

It was a great reminder of the fundamentals of business and a rally cry for marketers to prove their value.

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email inbox

Three key charts from our 2016 Email Marketing Census

This year it's the 10th anniversary of Econsultancy's Email Marketing Industry Census, in association with Adestra.

Subscribers can download the full census but first let's look at three key charts from the report.

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Bridging the gap: uniting marketing and sales with employee advocacy

If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it's that they all need sales to thrive.

But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.

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be our guest

Econsultancy's top 10 guest posts of 2015

These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.

Here we've picked out the top 10 guest posts of 2015 (by page views) for your delectation.

Thanks to all our contributors.

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Studio Shoot

B2B video marketing: five tips for better results

Although happily it’s getting rarer, I’ve been to many pitches where the client has insisted we can’t do anything too exciting with video as ‘it’s just B2B’ – it’s incredibly frustrating.

As though the mysterious B2B audience live in a warehouse somewhere, never exposed to the latest James Bond movies or clever Meerkat-based advertising.

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Six ways brands can ensure startup pilot success

The relationship between brands and startups has never been cozier.

The internet has fundamentally changed the way brands connect with and market to consumers, and many brands increasingly look to young startups to help them understand what innovations are coming next.

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How marginal ROI tells you where to spend your digital marketing budget

Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years.

Companies want to get the biggest bang for their buck and one way of doing this is to look at the more advanced metric of marginal ROI. 

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60% of ANZ brands increased their digital marketing budgets for 2015: report

Digital marketing investment is on the rise in Australia and New Zealand, according to our new report titled ‘The State of Digital Marketing in Australia and New Zealand’ in partnership with Marketo.

The survey of nearly 500 client-side and agency marketers studied the extent to which brands in this region are increasing their marketing budgets across a range of digital channels and technologies.

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Twitter offers up audience insights to advertisers

In an effort to help advertisers make the most of its service, Twitter has unveiled a new analytics tool called audience insights.

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Google result for mobile friendly home page

Mobilegeddon one month on: five rules of thumb

Google's new search algorithm, which has been dubbed 'Mobilegeddon', was feared to bring ruin to businesses without a mobile-optimised site.

One month on, what's actually changed?

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