Posts tagged with Roi

Social media is about the steak, not the sizzle

When you read a news story about social media or come across a job posting for a 'social media expert', chances are the tools of social media will be front and center.

Twitter, Facebook, MySpace. If you had no exposure to social media, you'd probably assume that these popular services were the end all and be all of social media.

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Q&A: Sam Decker, CMO of Bazaarvoice

Make no doubt about it, social commerce is a reality online. From online reviews to cutting-edge social media experiments, user-generated content is playing an increasingly important role amongst businesses that sell and market online.

Bazaarvoice is a provider of social commerce technology and services. We spoke with Sam Decker, the company's Chief Marketing Officer, about the state of the market and how companies can make use of user-generated content to benefit their businesses.

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Google integrates AdSense and Analytics

Google launches a lot of new features on a regular basis. Many of them are important and worth reporting on.

But in my opinion, few are as important to digital marketers as yesterday's announcement that Google has made publicly-available integration between AdSense and Analytics.

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Ads perform better when the sun goes down

The saying 'Timing is everything' is a simple statement that packs a powerful truth.

Add online advertising to the list of things it applies to.

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What's it take to be a social media expert? Not much, apparently

What is a 'social media expert'? What qualifications does one reasonably need before being paid to assist businesses with social media campaigns?

Despite the fact that there are plenty of self-proclaimed 'social media experts' out there, these are two questions for which we don't have good answers.

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Search market report finds growing focus on social media

Econsultancy's third annual UK Search Engine Marketing Benchmark Report was released last week; it profiles the UK search marketing environment, and covers paid search, SEO and social media.

One of the trends uncovered by the report, produced in association with Guava, is that social media is becoming a bigger part of the marketing mix, with 91% of search agencies already offering, or else planning to offer, advice and services to clients on how to make the most of social media.

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Consumers want brand mentions, not ads: report

Marketing effectively on the internet can be pretty tough.

Sure, search and email are awesome and, when done right, are two of the most accountable forms of marketing around. But ask about other forms of online marketing and you'll probably meet more marketers who aren't producing ROI (or who aren't even tracking it) than you will find marketers who are.

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US email marketers failing to track ROI - survey

Almost 20% of email marketers in the US have no idea on the results of their campaigns as they are neglecting to track ROI, according to a new survey.

This echoes the findings of Econsultancy's recent Email Marketing Industry Census, which found that 42% of companies surveyed didn't know what kind of return they were getting from their email marketing efforts.

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Companies still failing to track email ROI

A lack of measurement is still an issue for many email marketing campaigns, with almost half of companies failing to track their ROI from email.

Econsultancy's third annual Email Marketing Industry Census, sponsored by Adestra, found that 42% of organisations did not know what their ROI was from their email efforts, despite its proven effectiveness.

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YouTube gets engaged

Online, it's all about measurement. From web analytics to advertising, the current economic environment demands it because without measurement, it's all but impossible to calculate ever-important ROI.

Increasingly, 'engagement' is one of the metrics that everyone is interesting in measuring. How are users interacting with your content or ads? How does that relate to your bottom line?

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Facebook makes a major update

Facebook, which now has 190m users and continues its ascent as the world's largest social network, has rolled out a major update.

There are UI changes and new features alike and many are designed to put Facebook into the competition as talk of the 'real-time web' heats up.

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Measuring social media at Social Media Influence

I’m delighted to have been asked to be a panelist at Social Media Influence tomorrow.

I’ve attended every year since its first carnation 4 years ago as Blogging4business. Inspiring speakers such as Antony Mayfield, Suw Charman-Anderson, Hugh McLeod and Struan Robertson thrilled us with their visions of how business should embrace a brave new social media world.

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