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Marketing effectively on the internet can be pretty tough.
Sure, search and email are awesome and, when done right, are two of the most accountable forms of marketing around. But ask about other forms of online marketing and you'll probably meet more marketers who aren't producing ROI (or who aren't even tracking it) than you will find marketers who are.
Almost 20% of email marketers in the US have no idea on the results of their campaigns as they are neglecting to track ROI, according to a new survey.
This echoes the findings of Econsultancy's recent Email Marketing Industry Census, which found that 42% of companies surveyed didn't know what kind of return they were getting from their email marketing efforts.
A lack of measurement is still an issue for many email marketing campaigns, with almost half of companies failing to track their ROI from email.
Econsultancy's third annual Email Marketing Industry Census, sponsored by Adestra, found that 42% of organisations did not know what their ROI was from their email efforts, despite its proven effectiveness.
Online, it's all about measurement. From web analytics to advertising, the current economic environment demands it because without measurement, it's all but impossible to calculate ever-important ROI.
Increasingly, 'engagement' is one of the metrics that everyone is interesting in measuring. How are users interacting with your content or ads? How does that relate to your bottom line?
Facebook, which now has 190m users and continues its ascent as the world's largest social network, has rolled out a major update.
There are UI changes and new features alike and many are designed to put Facebook into the competition as talk of the 'real-time web' heats up.
I’m delighted to have been asked to be a panelist at Social Media Influence tomorrow.
I’ve attended every year since its first carnation 4 years ago as Blogging4business. Inspiring speakers such as Antony Mayfield, Suw Charman-Anderson, Hugh McLeod and Struan Robertson thrilled us with their visions of how business should embrace a brave new social media world.
When I read the word 'Silo' I recall the massive industrial grain storage silos that used to scare me as a child.
Having grown up on a UK TV diet of Doctor Who, Blake 7 and The Tripods, anything that looked vaguely like an enemy spaceship became the subject of irrational fear and bad dreams.
These days I fear silos of a different nature.....
Do online retailers have a better chance of beating the global recession than their bricks-and-mortar counterparts?
It's no secret that consumers are cutting back big time. Frugality is the new chic. Tight budgets and high fuel prices are leading to an increase in cocooning that can't be wholly attributed to bitter winter weather. Even New York City is reporting subway ridership has scaled back to levels not seen since the 1950s, as workers lose jobs and shoppers don't leave home to shop.
Hard to find bright spots in such scenarios, but grim economic times could bode better for online retailers than their beleaguered meatspace counterparts. A recent Penn, Schoen & Berland Associates survey finds 26 percent of consumers saying they'll shop more online if their personal financial situation worsens in the coming year.
These so-called "recession shoppers" aren't just buying online to save shoe leather and tire treads. They're hunting for rock-bottom prices, deep discounts and solid deals.
Most of all, recession shoppers love coupons.