Posts tagged with Roi

Five big marketing mistakes companies make

For most businesses, marketing is a crucial component of success. If you can't market effectively, you can't sell and grow, and that spells trouble.

Thanks to the internet, the rise of digital marketing channels, and the abundance of marketing tools and technologies, companies have more marketing assets and capabilities than ever.

But figuring out how to use them correctly is often a challenge and there are a number of common mistakes that hold companies back. Here are five of the biggest and most detrimental.

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Facebook: little more than an extra for Hollywood?

Hollywood and social media may seem like a match, but if Facebook is a big part of 'social media', the movie version of the relationship may not have a happy ending.

Last year, just as the world's largest social network was prepping to go public, it was publicly dissed by automaker GM, which said it was cutting its spend on paid Facebook paid ads.

Now it looks like movie studios, not sure of the ROI from their Facebook investments, may be following in GM's footsteps.

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What do you love or hate about email marketing? Tell us!

For the past six years, Econsultancy and Adestra have been asking marketers on both the client and agency side for their opinion on what is happening within email marketing.

This year we are doing the same again, launching our seventh survey to take the pulse of email marketing and to see what those at the coalface are doing to get the best results of their efforts.

Those taking part in the Email Marketing Industry Census will get a free copy of the report, worth £250/$400.

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Five big B2B content marketing mistakes

In 2011, marketers began saying that "content marketing is more important than advertising" and given the growth of content marketing in 2012, it would appear that they meant what they said.

And not just in the consumer space. Although selling content marketing to leadership has been a challenge for some B2B marketers, the use of content marketing at B2B organizations is growing rapidly.

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Mobile fuels growth of social media, but ad efficacy still a big problem: report

This holiday shopping season, retailers are witnessing first-hand just how important mobile has become to their businesses.

And they're not alone. According to Nielsen's Social Media Report 2012, mobile is now crucial to social media as it is driving the growth of the most popular social networks.

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Revenue from paid search grows 31% on Black Friday: report

Despite the fact that social ad spend is expected to double by 2016 and analysts are increasingly bullish on native social ads, search continues to be the go-to channel for advertisers looking to drive ROI.

The record-breaking holiday shopping season is making that abundantly apparent. While sales driven by social referrals have thus far been miniscule, early analysis of Black Friday sales data by search and analytics consulting firm NetElixer finds that search ads are killing it.

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Four things marketers can learn from the Papa John's $250m SMS spam lawsuit

How much does it cost to send a text message?

It's often less than a cent if you're a marketer sending in bulk, but U.S. pizza chain Papa John's could be forced to pay $1,500 a pop for 500,000 text messages its franchisees sent in 2010.

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Five things your agency isn't telling you

Companies have more opportunities than ever to reach consumers thanks in large part to the proliferation of digital channels, but taking advantage of those opportunities can be difficult.

From display and mobile to social and video, figuring out the best way to use digital channels is no small undertaking.

So it's no surprise that many companies turn to agencies for answers.

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LocalResponse brings historical intent targeting to Twitter

With consumers posting countless pieces of content each and every day on popular social platforms like Facebook and Twitter, it's no surprise that much of the attention of the social media ecosystem has been focused on 'real-time.'

But for brands trying to reach consumers on these platforms, is there room for a back-to-the-future approach?

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Is the value of a Facebook fan falling?

For businesses trying to reach customers and potential customers online, Facebook, with its more than 1bn users, has become a platform that can't be ignored.

And what's better than a platform with 1bn users? A platform that, up until now, has been largely 'free' to market on.

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Just how big is the mobile ad market going to be?

Mobile is everywhere, and while it might not be everything, one need look no further than Facebook to recognize that for many companies, figuring mobile out is crucial.

But despite the obvious opportunities being created by the mobile explosion, many questions remain. One of the biggest: just how big is the mobile ad market going to be?

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Facebook to charge brands for Offers

The famed economist Milton Friedman once explained that there's no such thing as a free lunch. But for brand marketers using social media to reach consumers, it seemed like Friedman's rule was a thing of the past.

That's because many of the world's most popular social platforms offered a plethora of marketing tools for the princely sum of, well, nothing.

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