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Posts tagged with Rory Sutherland

Profile: Ogilvy's Rory Sutherland on human behaviour and innovation

When it to comes to innovation; Rory Sutherland certainly knows his stuff. 

A pure product of evolution himself, he started his career as a classics teacher and is now vice chairman of Ogilvy Group - stopping at the planning department and working as a copywriter along the way. 

Though, as an ad man, technology had a huge influence on the way he works with clients, what he's really interested in is consumer behaviour.

When we sat down just before Christmas, I’d been told to question him about tiny tweaks in design that have mind-boggling changes, starting with the change of a button...

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