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Posts tagged with Rs Components

rs components

How one simple A/B test helped RS Components increase add-to-cart conversion by 159%

We all know the importance of testing. Everything else is mere conjecture.

One of the big ecommerce brands that continues to test and learn is RS Components, a huge distributor of electronic components.

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nicki

A day in the life of... Head of Digital Product Management at RS Components

Think like a customer (you are one), sharing is caring, and focus on NES (Nintendo Entertainment System? - No! Net Ease Score).

This is just some of the advice offered by Nicki Young, Head of Digital Product Development at RS Components.

RS is the perfect playground for improving customer experience, receiving hundreds of millions of visitors a year.

Let's hear from Nicki.

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rs components website

The ultimate ecommerce CRO & UX case study: RS Components

RS Components is an ecommerce behemoth.

The B2B distributor of electronic components works at such scale that it provides a fantastic case study for conversion and user experience improvement.

Awarded a Masters of Marketing gong for its customer-centric transformation, let's take a long and detailed look at what this remarkable work entailed and how success was measured.

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Six brand case studies that proved the value of customer experience

Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools.

It’s not enough to use technology to deliver a personalised experience on a website, brand’s have to create and measure its emotional impact across every channel to help build relationships and stand out from the competition.

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Can you beat last year's winners of The Digitals?

Entries for The Digitals 2014 continue to roll-in as the deadline looms ever closer. The best submissions feature inspiring and innovative case studies from the digital world.

It’s not too late to enter though. You have until 24 September 2014 for your chance to showcase your team's finest work to the global digital and ecommerce community. Just click here for the entry form.

Perhaps you need some extra encouragement? A challenge, if you will. 

Here I’ll be taking a look at last year’s winners, highlighting their triumphant victories and throwing down the gauntlet in order to see you puff up your chest, roll up your sleeves, remove your spectacles and say, “Oh yeah! Well we'll see who’s the best!”

Here are last year's most impressive victors. Now show them who's boss.

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Life after The Digitals: five winners, one year later

It’s not too late to enter The Digitals with your own successful case study, which definitely deserves a wider audience and could also help inspire a new generation of digital innovators.

The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.

You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry I’m going to take a look at some of the past winners and see how they’ve been fairing since their award win.

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Five highly effective search marketing campaigns from The Digitals

Search marketing is a tried and trusted digital marketing channel, which is why Google can rely on making several billion dollars each quarter.

Both SEO and paid search can result in huge gains when done right, so it takes something special for a campaign to stand out from the crowd.

If you've been involved in a search marketing campaign that you think is worthy of an award, then enter it into The Digitals, Econsultancy's annual awards celebrating excellence and innovation in digital marketing.

To give you some inspiration here's a round up of five entries we received last year...

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the digitals logo

Six inspirational B2B case studies from The Digitals

It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in.

The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.

You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry we’ve rounded up some of the best B2B case studies we received in 2013.

For more advice on how to write your entry, read David Moth’s 10 tips for writing a stand out awards entry for The Digitals.

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the digitals logo

Seven inspirational email marketing case studies from The Digitals

One of the best ways of improving your digital marketing skills is to try and learn from the best.

That’s why awards season is always a fruitful time at Econsultancy, as we receive loads of entries detailing inspirational case studies from a massive range of companies.

Applications for The Digitals 2014 are currently rolling in, and to give you inspiration for your own entry I’ve rounded up some of the best email marketing case studies we received in 2013.

And to find out more about how you can get involved, read my post on 10 tips for writing a stand out awards entry for The Digitals...

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bee to bee

Three unique B2B marketing campaigns

We are regularly asked for more B2B examples of great marketing campaigns.

B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the spring 2013 shortlist and pick out some B2B nominees that haven't made it on to the blog yet.

Here are three campaigns that are unique, for one reason or another. Perhaps a unique client, idea or business gain.

Let me know what you think, or leave your own examples in the comments.

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The Digitals

Five great social media campaigns and their metrics

For the last month we've been bringing you some exciting campaigns and creative, shortlisted for The Digitals 2013.

Here are five more, from the social media category.

I've included some of the hard results of the work, as so often our readers are interested in the numbers involved. Enjoy!

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