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Posts tagged with Rsa

Q&A: RSA's Dan Huddart on web analytics and optimisation

Dan Huddart heads Web Analytics at RSA Group, a global insurance company. He oversees a group of analysts which works as an internal agency across all RSA brands, overseeing analytics and optimisation of digital properties in 33 countries.  

Below he talks about testing, personalisation, a global web dashboard and how showing images of the right breed of dog can significantly improve pet insurance conversion rates.