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Posts tagged with Rush

Top 4.5 marketing lessons of the Rush Limbaugh PR fiasco

In less than a week, political radio host Rush Limbaugh has seen upwards of 30 sponsors flee his radio program. Their migration began in response to a public boycott campaign which has relied heavily on social media.

The actions and inactions of Limbaugh and the companies involved provide lessons for marketers in how to respond to crises, buy media and even outflank competitors.

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