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Posts tagged with Rwd

Responsive web design: 15 of the best sites from 2014

Our traffic stats show us that people are still really interested in responsive design.

RWD roundups from years gone by remain hugely popular and our review of B&Q’s responsive site was one of last year’s most visited posts.

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Q&A: Jakob Nielsen on RWD, Google and the best ways to test your website

Jakob Nielsen has been dubbed the 'king of usability' and has been helping to make the web easier to use for more than a decade. 

I had the pleasure of speaking to him yesterday, and we discussed the progress of usability, the challenges of providing a great experience across different devices, and the best methods for testing sites. 

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iPhone - Native Apps

Is there a future for native apps?

Recent research seems to casts doubt on the future growth of the once-thriving app economy.

According to Deloitte, almost a third of UK-based smartphone users no longer download new apps in a typical month. This finding has been replicated by Comscore in the US.

Worryingly, Deloitte also reported that nine out of ten users never spend money on apps. Even the seemingly infallible Candy Crush Saga profits are slumping much faster than expected. 

So, has the notoriously short digital attention span already moved on? What are the reasons behind this 'app fatigue', and are there any implications for the place of native apps in future business models?

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Think customer first, not mobile first

There's been plenty of talk about the need for a 'mobile first' strategy, and this does make sense at the moment, as mobile use overtakes desktop for many sites.

However, the long-term thinking should be around the customer's needs rather than the device.

At the moment, that does mean mobile in many cases but this may not be how your customers will access your site in years to come. 

Who knows how customers will use your site in a few year's time. Maybe even on watches... 

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The A to Z of mobile marketing: 26 trends to inspire you

2014 is another exciting year for mobile.

With many new technologies coming to market, emotional investment in our devices along with usage is at an all time high.

This is the definitive A to Z guide to mobile marketing and commerce. Enjoy...

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Have responsive and adaptive design made the app vs mobile web debate irrelevant?

A few years ago, there was much debate around the best mobile solution for businesses: native apps or stand alone mobile sites

To summarise the argument, apps allowed more functionality (geo-location, barcode scanners etc), while mobile sites had the advantage of appealing to the casual mobile searcher, and across a range of devices. 

As iOS devices dominated the mobile web back then, an app was often the best solution, but this is no longer the case. 

Now, thanks to responsive and adaptive design, as well as HTML5, mobile sites can offer many of the same features as apps. 

So does this mean apps and stand-alone mobile sites are no longer needed? 

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iPad image

Four critical steps to commercial mobile success

As recent research by Comscore reveals that one in three online minutes is now spent beyond the desktop, it is clear that mobile and tablet devices are moving away from being secondary devices and fast becoming the primary experience.

Our mobile devices have become the remote controls to our lives, influencing how we shop, inform and entertain ourselves and connect with one another.

We look to mobile technology to maximise every moment in our day and the immediacy it offers has driven consumer expectations to a new high.

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What is adaptive web design (AWD) and when should you use it?

I wrote a post recently looking at the pros and cons of adaptive web design (AWD), and the comments highlighted the confusion and crossover that exists between AWD and responsive design.

So, with help from some of the expert contributors to our Mobile Web Design and Development Best Practice Guide, let's try and clear this confusion up. 

I've asked them for their definitions of AWD, where the confusion lies, and the best use cases for this approach. 

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Adaptive web design: pros and cons

Responsive design may be the more popular option for business right now, but that doesn't mean that alternative approaches like adaptive design shouldn't be considered. 

Today sees the release of our Mobile Web Design and Development Best Practice Guide, which looks in detail at mobile site design and development. 

This taster from the guide looks at the pros and cons of an adaptive web design... 

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The five golden rules of responsive web design

In May 2010, Ethan Marcotte started the craze that is Responsive Web Design, when we wrote his article of the same name for A List Apart. This article was so popular, he even wrote a book on the topic.

This introduction of fluid grids, flexible images and media queries has changed the way we've designed our websites quite dramatically. We've been re-sizing our browser windows ever since.

Starting off as a trend, Responsive Web Design has fast become the hot-topic of our industry and has now become the norm.

Over the past few years I have worked on several RWD projects. In almost all of these projects I have used a different design process, produced different deliverables and encountered many different problems.

Based on these experiences, and given that RWD is now becoming the norm, my workflow has had to adapt. Here are five areas in which I believe designers are required to step up in order to adapt to the responsive web.

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iphone 5s

36% of top UK advertisers don't have a mobile site: report

A third of the UK’s top 100 advertisers (36%) still don’t have mobile optimised sites, according to a new report from the IAB.

However there has been a slight improvement since the survey was last carried out six month ago, when it found that 42% of the top advertisers did not have a mobile web presence.

The new study also includes European advertisers as a benchmark, revealing that just over half (54%) of sites across Italy, Spain, Germany and France are now mobile ready.

The UK is also apparently leading the way when it comes to responsive design, which is seen as one of the most effective methods of delivering an effective multichannel user experience.

Around a quarter (24%) of the UK’s top advertisers have a responsive site, including Disney, Chanel, Sky and Sainsbury’s. However the latter has only used responsive design for its banking business, not for the corporate or groceries sites.

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Responsive design: 13 inspiring B2B sites

Responsive design is still one of the most popular topics on the Econsultancy blog, though among all our roundups one industry that we’ve neglected to cover is B2B.

It’s easy to see why publishers and B2C ecommerce stores might benefit from having a responsive site, as they need to cater for an ever-growing proportion of mobile traffic.

However if we’re happy to make sweeping generalisations, then it can be said that B2B companies are more likely to get a majority of their traffic during working hours when people are in front of a desktop, and also have a longer sales cycle so don’t need to worry about occasional impulse purchases from mobile users.

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