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Despite high market penetration relative to other countries, the UK still seems like it hasn't got its head around online groceries.
That's why 2016 will be so interesting, as Amazon continues to finesse its Pantry offering in the UK, which rolled out in November 2015.
Will online groceries ever become less the domain of poor mobile experiences, inflexible delivery and locker trials, and more a fast and regular supplement to local shopping at smaller shops?
I've rounded up some analysis of what might happen in 2016.
In recent weeks I’ve been investigating how grocery retailers handle the online customer experience.
Ecommerce is a small but growing channel for the grocery industry so it’s important to offer a decent UX.
In recent weeks I’ve been conducting various user tests on grocery store websites, and in the process I’ve registered my details with most of the UK’s biggest brands.
My inbox is now slowly filling up with welcome emails and other marketing messages trying to lure me back to their ecommerce sites.
Despite the increase in online grocery sales over the past few years ecommerce still only accounts for a fraction of the overall market.
This means there's huge growth potential for digital sales in this industry, but are the UK's major grocery retailers positioned to take advantage of it?
When grocery retailers were publishing their sales figures one of the common trends was an increase in online revenues.
This was good news as sales in brick-and-mortar stores were generally down.
In the run up to Christmas, which British retailers are going the extra mile to fuel their sales?
Christmas campaigns have become as much of a staple as turkey and brussel sprouts - get it right or face the wrath of the people.
Although we would rather have a face full of mince pies washed down with mulled wine, it’s British retailers’ Christmas campaigns that are right in our face this November.
Yesterday it was announced that Sainsbury’s is the most socially influential retail brand on Twitter based on its Klout score.
If you’re not aware of what a Klout score is, it’s an online social popularity measurement that leaves the more egotistically fragile of us weeping alone in a stationery cupboard. It also has its detractors.
To contradict Sainsbury’s achievement, over the past six months, supermarket rival Tesco has fought its way to the top of Leaderboarded’s UK Twitter Social Customer Care table, overtaking previous top-spot holders Virgin Media and… yes... Sainsbury’s.
As a new month begins it’s time to look back and round up some of the most noteworthy social campaigns we’ve seen in the last 30 days or so.
This time it includes Burberry, Topshop, Peugeot, Paddy Power, Stonewall, Grant's Whisky and new Instagram ads.
Paddy Power is among the brands that will be speaking at Econsultancy's Festival of Marketing in November. The two-day celebration of the modern marketing industry also features speakers from LEGO, Tesco, Barclays, FT.com and more.
Well, this post does what it says on the tin.
Some sites are mobile sites (m dot) and some are responsive.
For more information on mobile design, check out the Econsultancy Mobile Web Design and Development Best Practice Guide.
And, of course, for more on multichannel marketing, come to the Festival of Marketing in London, November 12-13th.
Picking which online supermarket you prefer to park your trolley in can be based on little more than which supermarket you regularly visit in the real world.
It’s the one you’re used to, the one you’ve got a loyalty card with, it’s also probably the one that’s closest to your home.
We sometimes forget that we needn’t be beholden to such boundaries when we’re shopping online for groceries. We have the whole of the nation’s biggest food retailers to choose from and each has their own particular conveniences.
You’re decision on which ecommerce store to shop with may purely come down to which offers the cheapest products, reasonable delivery charges and the availability of a convenient delivery window.
However if all these things are moot, it may also come down to which offers the best user experience.
This post is not meant to definitively suggest which supermarket out of Tesco, Asda, Sainsbury’s, Waitrose or Morrisons is the best, it’s just meant to highlight various UX features and tools that make for a great customer experience, features that other ecommerce site designers could learn from.
Sainsbury’s has unveiled a few tweaks to its ecommerce store as part of a site replatforming that is aimed at improving its multichannel shopping experience.
The new site has one or two new features, including improved navigation, favourites and more personalised offers.
However the addition that caught my eye is the new ability to add ingredients directly from the recipe pages.
I’m surprised that this functionality didn’t exist before as it seems like an obvious way of improving the user experience and grabbing some incremental sales.
The huge rush to content marketing also makes these recipe pages important for customer acquisition and engagement, so one would assume that they would have been prioritised before now.
Credit card lenders operate in a tightly regulated industry with strict rules governing how they market their products, and rightly so.
Unfortunately the regulations don’t extend to laying down rules for improving the UX of their websites.
Having paid off my Tesco credit card sometime ago I thought it about time that I cancelled it so I’m not tempted to plunge myself back into further debt.
Considering the ease with which I signed up to the credit card in the first place, I naively assumed it would be equally simple to rid myself of the unwanted contract. How wrong I was.